Research On The Development Strategy Of Skiing Tourism Industry In Heilongjiang Province From The Perspective Of "industry Integration"

For the past few years,with the rapid development of China's economic level,the continuous improvement of people's living standards and the rapid popularization of winter sports,skiing tourism has gradually become a choice for people to travel.With the approaching of 2022 Winter Olympic Games and the release of relevant dividend policies,China's skiing tourism industry has entered a period of increasing quality and improving speed.The development of skiing tourism industry is constantly optimized,and the market demand is constantly expanding.Skiing tourism industry has become an important part of the ice and snow industry chain.Heilongjiang is the province with the largest number of snow fields and the richest skiing resources in China.It has unique geographical location,climate advantages and deep skiing history.But at present,facing the fierce competition of domestic skiing tourism industry,the disadvantage of Heilongjiang Province is obvious.It is necessary to speed up the integration of regional resources and promote the industry convergence development of skiing tourism industry in Heilongjiang Province.This paper uses the methods of literature,mathematical statistics,expert interview and field investigation to sort out the definition of skiing tourism industry and related theories of industry convergence.Taking the skiing tourism industry convergence of Heilongjiang Province as the research object,this paper analyzes the problems existing in the development of the skiing tourism industry of Heilongjiang Province from the perspective of industry integration: 1.The strength of policy publicity needs to be improved;2.Lack of differentiation awareness;3.Insufficient concept of resource integration and utilization;4.Weak foundation of equipment manufacturing industry;5.Lack of relevant professionals;6.Homogenization of ski tourism products;7.Low brand influence.And we find out the driving factors of the industry convergence development of skiing tourism industry in Heilongjiang Province: 1.The promotion of external environment;2.The upgrading of consumer demand;3.The driving force of technological innovation.Through the above study,this paper put forward the path development of skiingtourism industry convergence in Heilongjiang Province from the following aspects: 1.Multi department cooperation in policy and system;2.Strengthen the application of Internet technologies and enhance R & D capabilities to promote technological convergence;3.In terms of products,diversified products should be launched to meet the diverse needs of consumers;4.In terms of business,we should strengthen the integration with related industries such as the education industry;5.On cultural aspects,we should focus on the integration of national culture and Winter Olympic culture;6.On the market side,we should rely on the power of new media and other media to promote.