Research On The Efficiency Mechanism Of Sports Industry Etwork Space Value Chain

The Internet economy promotes industrial upgrading.In the Internet space,many traditional industries are showing a new trend,and so is the sports industry.In the sports industry,the mass base of basketball industry is larger and more representative.The Internet plus basketball industry has brought forth new markets such as Internet events relay industry,intelligent hardware and software industry,vertical sports business,electronic sports industry,etc.,that is,the extension of the industrial chain and the extension of the value chain.Analyzing the efficiency mechanism of basketball industry value chain extension in Internet space is helpful to understand the extension path of basketball industry in Internet space,how to realize the value-added of industry value chain and how to guarantee the efficiency of value chain extension.Through data analysis,this paper summarizes the extension path of China’s basketball industry in the Internet economic environment,and analyzes how to realize the growth and value-added of basketball industry in the Internet space from the extension of supply chain and value chain.Meanwhile,the value chain of basketball industry in the Internet space is extended to the model.The extension mechanism of the value chain of the basketball industry in the Internet space is analyzed from the perspective of resource optimization and platform services and the"Internet plus" dominant symbiotic optimization mechanism.This paper selects Hupu basketball,Tencent NBA and Sina Golden League as the research objects,selects the evaluation index and analyzes the evaluation results from the perspective of value-added of the whole company.By studying the efficiency mechanism of basketball industry value chain extension in the Internet space,it is found that the network externality of the Internet provides a good value extension space for the basketball industry chain and reduces the cost.At the same time,it realizes the integration of industry chain resources and provides a lot of innovation opportunities for the platform.The overall response ability,innovation ability and service ability of the industry chain will be based on the development of the industry chain The trend of the exhibition has increased accordingly.Driven by the Internet economy,the integration of the industrial chain has produced economies of scale and economies of scope,forming a strong agglomeration effect,improving the competitiveness and the ability of risk prevention and control of the industry.Generally speaking,the Internet has built a symbiotic environment for the basketball industry,in which there is sufficient and equal information flow,and the industry monopoly is broken.With the increasingly transparent market information,a benign competition and cooperation mechanism has been formed.Through the evaluation of Hupu,Tencent and Sina,we can see that the three platforms have achieved better value-added of industrial chain in different aspects,and the promotion of platform value is reflected in different aspects.