Study On The Tourism Development Of Chinese Korean Folk Village From The Perspective Of Stakeholders

This paper takes J folk village of Yanbian Korean Autonomous Prefecture as an example,focusing on the tourism industry of Korean folk village from the perspective of stakeholder theory,and exploring the impact of the interaction among tourists,villagers,governments and businesses on the local tourism industry in the process of developing Korean cultural tourism resources.This paper describes the role of stakeholders in the participation of Korean folk village tourism industry,the interest demands they hold and the game strategies they adopt to realize the interest demands,and explains that the cooperative game among stakeholders can promote the development benefits of Korean folk village tourism industry,while the non cooperative game will lead to the development of tourism industry in a dilemma and affect the countryside The promotion of Village revitalization strategy.In this paper,the ethnology field survey method is used to realize the cross research of stakeholder theory and game theory,to sort out the stakeholder’s interest relationship in tourism participation,to explore the difficulties and problems in the development of tourism industry in folk village,and to provide a reference field text for the development of tourism industry in ethnic minority areas.The paper is divided into seven parts.The first chapter mainly discusses the reason and significance of this research,the related research trends at home and abroad,research methods and innovation.The second chapter mainly introduces the basic situation and cultural tourism resources of Korean folk village.This paper expounds the historical evolution,population structure and livelihood mode of J folk village,analyzes the types of cultural tourism resources of J folk village,and explains the characteristics of cultural tourism resources of J folk village.The third chapter mainly discusses the stakeholders in the tourism participation of Korean folk village.Tourists,as consumers of tourism resources in folk villages,pursue good experience;villagers,as carriers of tourism resources,pursue happy life;businessmen,as operators of tourism resources in folk villages,pursue economic benefits;governments,as regulators of tourism resources in folk villages,pursue multiple benefits;all stakeholders can take cooperative games or non cooperative blog to realize their own interests The strategy of playing chess.The fourth chapter mainly explores the development benefits of Korean folk village tourism industry under the stakeholder cooperation game.Although the interest demands of tourists,villagers,businessmen and government in tourism participation of folk villages are different,there are common interests among them.In order to realize the maximization of collective interests,all stakeholders have adopted the strategy of cooperative game,which has promoted the tourism industry development of the folk village to achieve good results,increased the economic income,improved the living environment,and protected the Korean culture.The fifth chapter mainly discusses the dilemma of Korean folk village tourism development under the non cooperative game of stakeholders.In order to maximize the individual interests,the stakeholders take a non cooperative game strategy,which not only makes it difficult to achieve their own interests,but also causes conflicts between them.Through the description of J folk village conflict events,this paper explores the root causes of conflicts among stakeholders,and analyzes the reasons why the development of folk village tourism industry is in trouble.The sixth chapter mainly expounds the sustainable development path of Korean folk village tourism.In the process of tourism participation,stakeholders from non cooperation to cooperation,and to establish a harmonious relationship of interests are the source of power to promote the development of Korean folk village tourism industry out of the dilemma.In order to balance the interests of stakeholders,it is necessary to strengthen the effective guidance of the government,promote the capacity-building of Korean villagers,deepen the social responsibility of tourism enterprises,and use contracts to restrict the forces of all parties,so as to achieve win-win cooperation among stakeholders.Conclusion,this paper mainly summarizes the research conclusions and research prospects.