Lhasa Folk Village Tourism Resources Development Analysis And Countermeasures

Tourism is recognized as the most potential new, promising, sustainable industry in the world. In 1984, Tibetan tourism industry started developing. Through more 20 years, statistics of Tibet-related GDP shows that Tibetan tourism industry has strong development momentum. From the perspective of Tourism, travelling forms have been changed from the single landscape tourism to cultural tourism, eco-tourism, and folk culture tourism. Folk culture tourism has become new tourist attraction; Development of the original eco-tourism resources of the folk culture has become the inevitable trend, in which Tibetan tourism would develop in depth. So, Folk Villages, which are regarded as the best platform of showing folk culture, should be developed vigorously.The paper has six parts: introduction, four chapters, and the conclusion.In introduction, the study aims, methods, significance, definition of related concepts of the paper are elaborated, including the current situation of study on tourism resources development of Folk Villages in Lhasa.In Chapter 1, it mainly introduces the folk tourism resources of Lhasa. This chapter is divided into two sections: the main types of folk tourism resources of Lhasa are partitioned in section 1; the main feature of folk tourism resources of Lhasa is discussed in section 2. Resources types Classified and analysis of resources characteristics lay the foundation for the development of tourism resources of Folk Villages.In Chapter 2, it introduces the current situation of tourism resources development of Folk Villages of Lhasa, and analyzes the problems. This chapter is divided into three sections: Development of Sangmu Village is introduced in section 1; Development of Niangre Style Park is introduced in section 2; The problems of tourism resources development of folk villages of Lhasa are analyzed in detail in section 3.In Chapter 3, it makes researches on how to best develop tourism resources of Folk Villages of Lhasa, based on the problems of tourism resources development of Sangmu Village and Niangre Style Park. This chapter is divided into three sections: the basic principles of tourism resources development of Folk Villages in Lhasa, the development strategies of tourism resources development of Folk Villages in Lhasa, the thoughts of tourism development strategies of Folk Villages in transition.In Chapter 4, it concludes the analysis and ideas of Tibetan folk culture tourism resources. This chapter is divided into two sections: the analysis of the macro-environment of folk culture tourism resources in Tibet, the development concepts of folk culture tourism resources in Tibet.In conclusion, the author intensifies and summarizes the whole paper.