From Function To Experience:research On Interior Outfitting Form Design Of Chinese Cruise Ship

Different from the Ocean Liner,the purpose of people’s visit to the Cruise Ship is more like a communication view mentioned by William Stephenson in the game theory of communication: they have no intention of completing anything,but only seek satisfaction and happiness.In the past,as a means of transportation,the tourists in the cruise field were purposeful passengers who "got off at the station",and the passengers were the first choice for the speed and convenience of the cruise;In the contemporary era,cruise visitors have changed into tourists with the pure identity of "cruise is tourism destination",and tourists will pay more attention to the experience quality of culture,entertainment and comfort of cruise ships.From passengers to tourists,from functions to experiences,the Cruise Ship in the era of experience economy are undergoing tremendous design needs and changes.The setting of cruise functions has evolved from a single way of meeting material needs to a scene of "people"-"space" interaction,and the operating object has been transferred to the subject of experience.At present,all the cruise ships in the Chinese market are international cruise ships from the West.However,these Western cruise ships cannot meet the experience requirements of Chinese tourists,because they are designed around the aesthetics and behavior of Westerners,and do not conform to the cultural concepts,consumption cognition and behavior habits of Chinese tourists.Therefore,it is necessary to study the gene of Chinese consumer culture on the basis of cultural analysis,and form the interaction and guidance of independent design of Chinese cruise ships through the research of outfitting form design in cruise ships,and become a new theoretical paradigm.When design research turns to cultural experience research,the significance and value of interdisciplinary design methods become very important.Therefore,the design research method of this paper is based on the communication theory,and at the same time,it is based on the theories of sociology,culture and psychology,so as to form a multidisciplinary cross research method for the research of the outfitting form of China’s large cruise ships,promote the effective experience between the outfitting of cruise ships and Chinese tourists,and realize the research paradigm of the outfitting form design of China’s large cruise ships.To carry out specific research,it is first necessary to clarify the empirical source of interior outfitting form design.Through the methods of cruise field research,literature collection and typical cruise cases,the historical,cultural and formal sources of media experience are mainly analyzed to cover the cultural environment and design experience of the outfitting form in the whole cruise ship.Then,from the perspective of media extension and audience,that is,the design of Chinese tourists and experience,it studies the cultural and social causes that drive the consumption behavior of Chinese tourists,analyzes the cultural and behavioral conflicts between China and the West that occur in the consumption behavior of Chinese tourists,reorganizes the consumption psychological tendency of Chinese Cruise tourists,and arranges the constitutive relationship between the consumption behavior of Chinese tourists and the cruise space and its structure;Study the multi-dimensional modeling method of the outfitting form in the cruise ship,and analyze the metaphorical factors of the cruise ship form design.After that,the article further proposes specific form design strategies,summarizes the visual transformation methods of typical cultural symbols through form design,and creates a formal experience strategy of typical cultural images and visual art images with cultural psychology as the cultural theme,spatial order and entertainment form of the inner outfitting form for Chinese tourists,so as to obtain the use and satisfaction of the target audience.In short,in the era of experience economy,the interior outfitting form design of cruise ships must be systematically set according to the location characteristics of each functional space and other interrelations.The various "symbol" information of history,culture,art and so on formed by the interior outfitting form has become the trend of cruise construction to achieve the economic benefits of cruise ships,the promotion of typical cultural symbols and the realization of self-worth in the process of tourists’ experience and consumption,and at the same time,it can also analyze and meet more complex behavioral desire,to achieve more consumption motivation and consumption guidance.