Research On The Credibility Building Of The Ruling Party Under The Conditions Of New Medi

Credibility is an essential element of ruling ability and level of the ruling party,which directly relates to the consolidation of ruling status.Modern party politics require three basic elements,and they are people,party and public power.The dialectical relationship among them consists the fundamental structure on party politics research.Acquiring people’s trust and possessing ruling credibility are crucial not only to consolidate ruling status but also to hold the public power.In a history view of party politics development,two factors matter the success or failure of a party,especially the party in power.One is people’s trust and choice,in other words,popular support;the other is the ability of the party,especially the ruling ability and level of the ruling party.People affect a party’s prospect,and if a party loses people’s trust and social base,the party couldn’t strengthen.There were many traditional parties that once attained people’s trust.They stuck to the beaten track that the ruling credibility ran off,so they were abandoned by people and times.For instance,CPSU,LDP,Indian National Congress,Mexican Revolutionary Institutional Party and many parties in power lost their ruling status or even collapsed.The reasons differ from each other but the fundamental cause is that they cannot fulfill the promise to the people,which puts forward the important issue of how to keep up with the changes of the times and the needs of the people and improve the credibility.Enhancing ruling credibility in new times requires facing the opportunities and challenges properly by new media development.From the 1960 s,new media spread in the world and deeply changed the environment of human-being,which made great influence in party politics and ruling credibility.Now,the advanced technologies like big data,artificial intelligence,mobile internet,cloud computing,5G,algorithm,block chain,internet of things are all new developments of new media.The platform,supporter and application emerge in succession.New media contains some features like all-round digitization,massive information dissemination,strong interaction and personalization,etc.In the context of new media,political broadcasting,electoral politics and social movement have been changed a lot.From the perspective of party function,new media occupies parts of party’s functions like benefit expression,benefit synthesis,etc.And it will directly impact the construction and maintenance of the ruling party’s value system,impact the discourse dominance of the ruling party,which brings harsh challenge to shape and maintain the image of party.Therefore,it is very crucial to pay high attention to influence and change by new media,to deeply study the relationship between new media and ruling credibility,to think the new situation of ruling since the new media development,and to find the methods on enhancing the ruling credibility.Based on the fundamental theories of party politics,this paper studies the credibility construction of the ruling party under the condition of new media in the framework of the people,political parties,public power and their relationship.This paper adopts comparative study,interdisciplinary analysis,historical analysis and some other research methods.And this paper deeply investigates the influence that new media development brings to party politics,especially to the ruling credibility construction.Some typical foreign parties are used to case study.For example,ruling in turn in the new media cradle and the most developed country,Democratic Party and Republican Party of the US are deeply influenced by new media,and their application of new media is more advanced.The People’s Action Party of Singapore has been in power for a long time under an authoritarian system.Not only does it have a high Internet usage rate,but its management system and mechanism for mass work are very complete.As the supporter of President Putin,United Russia is the biggest party in Russia and the largest party in the State Duma.Its responses to new media press is impressive.As the ruling party of a socialist country,the Cuban Communist Party has actively responded to the challenges brought about by the development of new media under the situation of long-term blockade and sanctions by the United States and low domestic informatization,and has taken effective measures to improve its governance capabilities and credibility.In recent years,the Communist Party of China has made strategic deployments and crucial measures in using new media to improve governance capabilities and credibility,and achieved good results.The Communist Party of China strengthened the top-level design of theoretical guidelines for the development of new online media and the building of credibility,consolidated the ideological foundation for building credibility by maintaining and strengthening the ideology,and consolidated the recognition of the masses more widely by taking the “mass line” on the Internet.The Communist Party of China strengthened the support for the construction of credibility through the promotion of information disclosure and the development of e-government affairs,provided a strong guarantee for the construction of credibility through the use of new online media to promote positive trends,anti-corruption and supervision,reduced negative cyberspace Influence,and provided a good environment for building credibility through comprehensive and three-dimensional governance of the cyberspace.There are many factors relate to enhance ruling credibility.For instance,government system,political structure,political culture,composition of people,and history of party in power.Under the condition of new media,factors that affect ruling credibility increase and function system is more complicated.Enhancing the ruling credibility in new media should begin with the relationship among party,people and public power and research carefully on indexes to evaluate ruling credibility,in order to analyze changes and influence brought by new media.After analysis,this paper argues that enhancing credibility in new media environment contains five parts.First of all,enhancing ruling ability and performance is the premise and foundation for enhancing ruling credibility.We should pay more attention to the people’s reasonable requirement and livelihood,mind social equity and benefit distribution and solve the vital problem of people’s benefit.Secondly,we should use modern media to have better political communication with people.It is fundamental that win public trust and communicate effectively with people.We should innovate the way to guide the people’s consciousness and the way the ruling party integrates social interests,and establish a sound public opinion communication system and regular and standardized effective methods and long-term mechanisms by strengthening interaction with the people to better shape and maintain the image of the ruling party.Thirdly,we should pay attention to perfect the public power operation system,and regard the stable and orderly operation of public power as the key to enhancing public trust.We should construct a scientific system for effective supervision and restriction of public power,maintain and protect the democratic rights of citizens,which mostly dispel the people’s distrust of the ruling party.Fourthly,we should optimize the organizational structure of the ruling party,which is a requirement to face the new media challenge and innovate organization of a party.New media methods should be used to strengthen the organizational function of the ruling party itself,increase openness and transparency,strengthen inner-party democracy,and strengthen the inclusiveness and multidimensionality of the ruling concept.Last but not least,we should enhance the governance and management of new media,which is an essential method that strengthens the normative guidance of modern media and overcomes its negative effects.Three dimensions that new media talent team building,safety technology and infrastructure construction,and management system construction could be focused,in order to implement comprehensive administration.Therefore,form a coordinated and mutually complementary regulatory mechanism for political parties,legislative departments,governments,industries,and the public to promote a good environment for the interaction of the people,political parties,and public power.In this paper’s view,new media is a revolutionary wave sweeping the world.This is an objective trend that does not depend on human will.To make full use of new media,to effectively respond to the challenges and negative effects brought about by new media,and to strengthen cyberspace governance,these are common issues faced by the ruling parties of all countries.The Communist Party of China has made theoretical innovations and practical explorations based on actual conditions,formed the Internet governance strategy with Chinese characteristics and the strategic thinking of the network powerful nation,which not only improved the ruling credibility in the new media environment,but also contributed “Chinese wisdom” to the global governance of the Internet and put forward the “China’s plans”.In the time of new media,countries all over the world need to strengthen the consultation,promote global coordination of network governance,cooperate to create a good cyberspace environment,promote common development to benefit the people of all countries in the world,eliminate the digital divide,and build a community with a shared future in cyberspace.