Research On The Influence Of New Media On The Acceptance Of Ideological And Political Education And Countermeasures

The fundamental objective of ideological and political education is "acceptance",and its effectiveness is an important index to evaluate the pragmaticality of ideological and political education.With the development of the Internet,big data,artificial intelligence and other technologies,the new media,with its unique communication characteristics,has shaped a new space for human practice activities,and promoted the change of various elements in education,such as the relationship between the subject and object,content and methods,and has also brought about new features in the process of ideological and political education acceptance.New media brings positive influence on the acceptance of ideological and political education,as well as great challenges,such as the authority of ideological and political educators,the students’ ability to discriminate information,the scientificity of educational content and the pertinence of receiving media,which have a negative influence on the acceptance of education in some degree.Through the study of the the influence of new media on the acceptance of ideological and political education and countermeasures,we can enrich the theory of ideological and political education,provide an effective way to enhance the pragmaticality of ideological and political education and maintain national ideological security,along with great theoretical and practical significance to cultivating the new generation of great responsibility and promoting the Chinese dream of great national rejuvenation.Guided by Marxism,based on the relevant theories of Marxist classical writers together with the acceptance theory of ideological and political education,referred to the knowledge of communication,aesthetics,psychology and other related disciplines,this thesis follows the research idea of "defining the connotation,discovering the problem,analyzing the cause and solving the problem".Through theoretical interpretation and empirical research,this thesis comprehensively analyzes the positive impact of new media on the acceptance of ideological and political education,potential challenges and causes,on this basis,puts forward the countermeasures for the acceptance of ideological and political education to cope with the challenges of new media.The main contents of this thesis are as follows:The first part expounds the relevant theories of the acceptance of ideological and political education under the new media environment.Firstly,explain the basic connotation,influencing factors of ideological and political education acceptance effect.Secondly,explains the connotation,classification and characteristics of new media.Thirdly,based on the relevant theories of Marxist classical writers,the acceptance theories of ideological and political education,and the knowledge of communication,aesthetics,psychology and other related disciplines,present a comprehensive analysis of the acceptance of ideological and political education under the new media environment.The second part is to investigate the status quo of the acceptance effectiveness of ideological and political education under the new media environment,analyze the existing problems and causes of the acceptance of ideological and political education.Firstly,analyze the main characteristics of ideological and political education under the influence of new media.Secondly,through the questionnaire survey get to know the real situation of the acceptance effectiveness of ideological and political education among people of different ages and professions under the new media environment.Thirdly,clarify the problems existing in the acceptance process of ideological and political education under the new media environment,which are mainly manifested in the weakening of the authority of ideological and political educators,the lack of information discrimination ability of new media for some educates,the impact of the bad information on the content of ideological and political education,and the shortage of specific acceptance media.Based on the questionnaire survey,this part analyzes the reasons why new media challenges the acceptance of ideological and political education from the perspective of accepting elements of ideological and political education.There are not only internal factors such as the lack of acceptance ability of the educates,but also external factors such as the new media literacy of ideological and political educators to be improved,the content of ideological and political education does not adapt to the new media environment,and the lack of governance of the new media environment.The third part puts forward the method to effectively respond to the challenges from the new media.The first is to make clear the objectives of the acceptance of ideological and political education,which is to push Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era into our minds,consolidate the guiding position of Marxism in the field of ideology,train new people of the time to shoulder the great responsibility of national rejuvenation and practice core socialist values.Present some practical ways to respond to new media challenges,such as improving the new media literacy of ideological and political educators,enhancing the attractiveness of ideological and political education content and using new media to carry out ideological and political education.The forth part proposes concrete measures to improve the new media environment.The first is to insist on the Party’s leadership over new media in terms of adhering to the principle of the Party regulating media,strengthening the Party’s ability to guide public opinion,and firmly holding the Party’s leadership over ideology and so on.Secondly,put forward the new media environment governance path centering on perfecting the new media supervision mechanism,governing the new media environment according to law,and mobilizing the whole society to participate in the new media governance.Thirdly,the countermeasures of ideological and political education for new media personnel are proposed to ensure the healthy and orderly development of new media,and then create a good new media environment for improving the acceptance effect of ideological and political education,which depend on strengthening the social responsibility of new media personnel,guiding new media personnel to spread advanced socialist culture,improving the rule of law literacy of new media personnel,etc.