The Study On The Application Of New Media Carrier Of Ideological And Political Education

With the development of scientific technology, communication network and new media spread its powerful advantages deeply into the people’s daily life and learning activity, such as people’s thoughts and behavior, has a profound impact. The use of new media effectively on ideological and political education of college students becomes an important topic in the current theory and practice research.This paper mainly adopts the literature summarizing, investigation and theory-practice methods. Firstly, the author describes the problems and the significance of the topic, reviews the new media carrier of ideological and political education research situation domestic and international. Secondly, through scholars‘reference as the basis of research results, sums up the new media and the carrier of Ideological and political education, explains the carrier of Ideological and political education of the meaning, characteristics, function, and necessity. Thirdly, through the questionnaire survey summarizes the existing problems of the current and analyzes the reasons. Finally, discusses how to optimize the ideological and political education of new media carrier, including the scientific orientation of the new media carrier, the establishment of new media with the principle, new media means, set up the ideological Political education topics website to shorten the distance of Ideological and political education, explore new media communication tools to build new channels to get a better communication, build a interactive micro platform for teachers and students.This paper proposed the scientific orientation of the ideological and political education of college students of the new media, the principle and the way, has a certain theoretical significance to improve college students’ ideological and political education system. At the same time, through the new media can polymerization in ideological and political education materials, make this subject more close to the actual ideological and psychological needs of college students, which has advantageous to the university student’s attention, understanding and acceptance, to enhance the effectiveness of Ideological and political education of college students has a positive and practical significance.