The Study On Acceptance Effectiveness Of College Students’ Ideological And Political Education Based On New Media

In the era of new media, the media environment has profound changes, college students’Ideological and political education is also showing new characters and problems, how to adapt to this change and effectively carry out ideological and political education, improve the ideological and political education to accept the effect is a new research topic. This paper attempts from the "Internet plus education" era background, using literature research and comprehensive research method, elaborated and analyzed the effect of Ideological and Political Education under the new media environment, the meaning, characteristics, types and evaluation mechanism. Through the questionnaire and interview of five colleges and universities in Nanning, this study investigated the effect of Ideological and political education of college students, found the problems in the process of accepting, and put forward the solution. In the ideological and political education of the special activities, how to utilize cooked "new media to improve college students’ Ideological and political education to accept the effect, from the four aspects of a to education to improve the quality of vocational skills, meet to accept the need for. Through the construction and support of Ideological and political teachers of "special team", strictly screened in Ideological and political education in Colleges and universities "opinion leaders" and "gatekeeper", and promote the development of College Ideological and political teachers to change their teaching concept, learn how to correctly use the new media. Two to enhance the education of College Students’ media literacy, improve the effect of acceptance. The specific approach is to improve the college students’network ethics, strengthen the education of new media laws and regulations, and guide the students to use the new media reasonably. Three to strengthen the construction of new media campus culture, to create a reception atmosphere. By strengthening the red theme website construction, enhance the effectiveness of reception; comprehensive use of good micro Bo publicity, and constantly enhance the students awareness of the new media, the contents of the campus culture innovation at the same time, to enhance the attractiveness and cohesiveness. Four to improve college students use the new media regulatory mechanism to broaden the channels of acceptance. The whole society should joint efforts and positive for college students to create a good network environment; schools should strengthen the guidance of public opinion, create to the cultural atmosphere of good deeds; the family must give correct guidance to children, reasonable use of new media, and promote the healthy growth of students.