Research On Discourse Innovation Of Ideological And Political Theory Teaching In Colleges And Universities From The Perspective Of Audience Identity

In the teaching of ideological and political theory courses in colleges and universities(hereinafter referred to as "ideological and political courses"),"discourse" is the main carrier of ideology,which shoulders the function of knowledge transmission,expression of belief and value guidance.The quality of teaching discourse directly affects the effectiveness of ideological and political courses and it related to the quality of mainstream ideological education in universities.Ideological and political courses in colleges and universities,as the key course,will be realized by returning the curriculum to its essence of educating people.The reform and innovation of ideological and political courses should accurately respond to the needs of national and social development,students’ expectations and needs,and return to the discourse logic of "education-oriented",which is the rational pursuit of the return of educational ontology.It is also the meaning of the continuation and development of Marxist humanism thought.After more than 70 years of development,although the teaching discourse of ideological and political courses is becoming more mature,problems such as "insufficient explanatory power","insufficient attraction" and "weak discourse power" still exist,which is specifically reflected in the new era,the new contradictions and new problems in the domestic society make the "reasoning" of ideological and political courses new difficulty;In the era of economic globalization,diverse social trends of thought are constantly competing with mainstream ideologies for the right to speak.The situation and struggle in the field of ideology are also more complex,and the belief of students is under new impact.The acceleration of information intellectualization has further widened the "discourse gap" between university students’ thoughts and mainstream ideologies.It is still a major challenge for the reform of ideological and political courses to construct teaching discourse that university students enjoy and can easily accept.Therefore,how to eliminate the gap between university students and the discourse of ideological and political courses and improve university students’ recognition of the current discourse of ideological and political courses is an important topic facing the innovation of the teaching.In order to consolidate and strengthen the ideological discourse power of colleges and universities,it is necessary to study the teaching discourse innovation of ideological and political courses the perspective of audience identification.Based on the above understandings,this study focuses on the core issue of "discourse innovation of ideological and political courses in colleges and universities from the perspective of audience identification",taking university students as the research object,adheres to the research orientation of combining theory and practice,and forms the overall research content structure according to the basic research idea of "raising questions--explaining theories--analyzing problems--solving problems",which is carried out in the following four parts:The first part is the introduction.This part is mainly based on the research background and significance.Through the research review at home and abroad,it puts forward the proposition of "innovative research on teaching discourse of ideological and political theory courses in colleges and universities from the perspective of audience identification",and then expounds the research idea of this paper from the selection of research objects,research ideas and methods,and analyzes the innovation points and key and difficult points of the research.The second part is theoretical interpretation-to solve "what is".The theoretical basis for this study is to sort out and analyze the basic theoretical issues involved in the research of ideological and political teaching discourse in colleges and universities from the perspective of audience identification.These basic theoretical questions mainly include two aspects: the first is the retrospective analysis of relevant theories,based on Marxist theory of human studies and communication theory,discourse thought in Chinese excellent traditional culture as the foundation,western attitude theory and discourse communication theory as well as pedagogy and communication as references,this paper forms the theoretical basis for the research.Second,analysis of the basic connotation and related concepts of ideological and political course teaching discourse in colleges and universities from the perspective of audience identification,including discourse,teaching discourse,ideological and political course teaching discourse,ideological and political course teaching discourse in colleges and universities,and the basic connotation of audience and audience identificationThe third part is to analyze the problem-to solve "why" and "how".This part includes three parts: "era implication","historical investigation" and "empirical analysis",to grasp the era meaning of the innovation of ideological and political teaching discourse in colleges and universities from the perspective of audience identity,and clarify the historical logic and realistic logic of the construction of ideological and political teaching discourse in colleges and universities.First,based on the new development orientation,it analyzes the background,motivation and requirements of the era of discourse innovation of ideological and political courses in colleges and universities from the perspective of audience identification.Second,in the aspect of historical logic,it reviews the development process of ideological and political course teaching discourse construction in colleges and universities,summarizes the main experience,and clearly insists that "people-oriented" is the value direction of the evolution of teaching discourse;Third,in terms of practical logic,based on the analysis framework of S-O-R mode,this paper adopts self-compiled questionnaires to empirically investigate and analyze the influencing factors and identification mechanism of the discourse of ideological and political courses in colleges and universities from the perspective of audience identification.University students’ recognition of the discourse of ideological and political courses in colleges and universities is a complex and dynamic social behavior,with various variables interweaving among various factors.The joint influence and interaction on university students’ recognition of ideological and political course teaching discourse is extremely complicated.This part focuses on the external factors,individual factors and process factors to analyze the influence of different factors on university students’ ideological and political course teaching discourse identity.From the process of generation,acceptance,internalization and externalization,the paper explains the mechanism of university students’ acceptance of the discourse of ideological and political courses in colleges and universities.The fourth part is how to solve the problem.Based on innovative value orientation,innovative principle and practical path,this paper combines theory,history and reality logic to construct an innovative teaching discourse path of ideological and political courses in colleges and universities from the perspective of audience identification.First,the audience agrees with the innovative value orientation of the teaching discourse of ideological and political courses in colleges and universities.The value orientation of innovation mainly includes: teaching idea changes from instrumental rationality to value rationality;The content of teaching discourse changes from knowledge to life;The teaching discourse method changes from unidirectional to three-dimensional;The discourse communication relationship changes from the subject-object relationship to the inter-subject relationship.Secondly,the innovative principles of teaching discourse of ideological and political courses in colleges and universities from the perspective of audience identification.Specifically,the principle of innovation should adhere to the unity of value and humanity,effectiveness and precision,internal and external causes,inheritance and reference and innovation and development.Thirdly,the practice path of discourse innovation in ideological and political courses in colleges and universities from the perspective of audience identification,namely,from the aspects of improving the innovation quality of the subject of teaching discourse,strengthening the research on the audience of teaching discourse,enriching the content and connotation of teaching discourse,optimizing the expression form of teaching discourse and enhancing the communication effectiveness of teaching discourse.From the perspective of audience identification,this paper re-examines and investigates the teaching discourse of ideological and political courses in colleges and universities,and analyzes and explores its influencing factors,identification mechanism and innovative approaches.Its main innovations are as follows: First,it analyzes and studies the teaching discourse of ideological and political courses in colleges and universities from the point of view of audience identification,which broadens the research perspective of ideological and political education.Secondly,it constructs a theoretical analysis framework of university students’ acceptance of discourse in ideological and political courses.Previous studies on discourse analysis of ideological and political courses in colleges and universities mostly used the theoretical analysis framework of this discipline.From the perspective of audience identification,based on the analysis framework of S-O-R mode,this paper understands the factors influencing audience’s identification with the discourse of ideological and political course teaching in colleges and universities,clarifies the internal mechanism of university students’ audience’s identification with the discourse of ideological and political course teaching in colleges and universities,and tries to provide empirical data support so as to realize the rationality,evidence and effectiveness of the research on discourse innovation of ideological and political courses in colleges and universities from the perspective of audience identification.Thirdly,combining the triple logic of theory,history and reality,it constructs the innovative path of teaching discourse of ideological and political education in colleges and universities from the perspective of audience identification,further enriches the theoretical and practical research of ideological and political education,and consolidates the mainstream ideological discourse power of universities in the new era.