The Application Of Traditional Costume Elements In Fashion Design

After the reformation and opens Chinese fashion industry has acquired large development, especially at the end of 20 centuries and at the beginning of 21 centuries. The fashion brands appeared continuously and fashion designers arised one after another. With the development of fashion industry and the fashion concept enter into people's heart. Popular people pay attention to fashion gradually, and begin to explore the culture content of fashion.Now the western fashion occupies the absolute advantage in fashion design, so, a lot of Chinese designers forgot the culture is the character of fashion and fashion must be rooted in their own culture forever. They connect with nations persistently, laying aside Chinese traditional culture,especially traditional costume culture completely, making the Chinese fashion design have no culture basis. Currently a certain quantity fashion brands which regarded in expanding the traditional costume culture as their characteristic in domestic, because of the comprehension of the traditional costume too unilateral and surface, fashion designers think of the content of the Chinese traditional costume as some signs, lacking of cultural background, content and cultivate, as a resault is called no cultural design. For a long period, in fashion design, a lot of local fashion designers apply traditional costume walk into mistake area, in every quarter, they just use some parts of traditional costume directly in fashion show, fetch some cheongsam, gown, silk, regiment flower pattern and so on, some brands even to put some parts together in great disorderly. Because they have not grasped the spirit of Chinese traditional costume, the costume that put together has a certain visual effect on the satge, but end their lives after the fashion show.How to apply the traditional costume elements into fashion design? How to make Chinese fashion brands melt into the vogue of world at the same time bring the Chinese culture into the world and retention our own style? This is the problem that perplexed our fashion designers.This text through analysis with the Chinese traditional costume's whole style, shape, color, pattern, craft etc, aim at the problem that our fashion designers apply Chinese traditional costume elements into fashion design. Absorb the experience that the western's master of fashion design in appling Chinese traditional costume elements in their fashion design, putting forward the method that applied Chinese traditional costume elements and the problem that we should notice.The race tradition and culture is the fashion designers'inspiration, as a part of the Chinese tradition cultural, Chinese traditional costume cultural is extensive and profound. Nowadays, Chinese and westen costume culture are positive exchange with each other. Chinese fashion industry that based on inheriting the inheritance , moves towards the world day by day. Only by research and comparison, profoundly understand the characteristics and cultural connotation of Chinese traditional coustume. we can absorb the nutrition from it completely, extract it with essence, blend modern design, designing works that appeared modern.