The Research Of Packaging Design Of Pu-er Tea

Tea package is an important process when tea products transfer to merchandise, which is an entire design including structure, material, position-setting of market, appearance; its purpose is to protect products, convey information, easy to use with package when the tea is transported, stored, sold, used. A nice package design of tea can upgrade the consumption value, promote sale, set up brand image, and embody the connotation of tea culture, arouse sense of identification and desires of perchance of the consumers.The package and design of tea are the practice of design activities with the typicality and representativeness. The purpose of study the package and design of tea, is to research the efficient method of design, which is in accordance with the feature of the age, and to raise the quality of external appearance and wallop of sight, strengthen the added value of product and package impression, then create more higher economic efficiency.This essay studies on the foundation of design practice of the gift packaging BUDDAHA PUER tea. I have referred a lot of documents before the research to get a well know of the characters and culture of this tea. Furthermore, I made an on-the -spot investigation to the city of origin----KunMing and Xishuangbannan----where I got know the production and processing of the tea and research the situation of marketing, consummation as well as present package design, by doing this I found some problems of the design which need to be changed. I also borrowed ideas from some excellent packages so as to got well prepared for my design.During the process of my design, I combine the study of design principle with the inspiration of my design experience. With concentrating on detail design of the gifted-package I scratch the design elements and methods from such aspects as material, style, words and picture and so on. In this way I formed the main part of this essay.The last section sums up all the results of my study and expound the originality of my design with the hope of providing some good reference to other colleges.