Shaanxi Liquor Packaging Design Of Shape And Decoration

As an important sub-branch of modern designs, liquor package design should follow the common basic principles of modern designs. That is to say, it should be scientific, practical, economical, esthetic, as well as creative and so on. The modern liquor package design, which breaks through the traditional design concept, is both the perfect combination of technology and art and a way for beautifying life and creating commercial values. Nowadays, facing the constant changes of market and ways of sales, a delicate and unique liquor package design can not only bring people visual pleasure and make them feel like collecting, but also can stimulate purchase desire and thus promote sales.Shaanxi liquor, with all its unique cultural connotations and distinctive national cultural features, has quite a long history. Thus, in the thesis, the author begins with the history, the current situations of liquor products home and abroad, through which he introduces to the readers the basic situation of liquor package. Then, starting with the current situation of Shaanxi Liquor and its related culture, the author classifies and analyzes the liquor package from the perspective of features, functions, evolution and so on, and moreover, systematically introduces a series of Shaanxi liquor products including Taibai, Dukan, Xifeng, Chang'an old cellar, etc. Next, in chapter three, the most important part in the thesis, the author studies in details the current situation of Shaanxi liquor package, further introduces several of its prominent characteristics, as well as analyzes in details its brand and product package. The final part of the thesis mainly analyzes the related problems in Shaanxi liquor package. And in this analysis, stressing the combination of his own design practice, and taking the traditional phoenix and dragon patterns as the basic elements, the author designs his own package for Shaanxi liquor, in which he further improves its outer package from the environment-friendly perspective. Meanwhile, the author also looks into the future development of Shaanxi liquor package with the best wish to make it more practical in function, more environment-friendly in material, and more cultural-specific in connotation.