Study Of Packaging Design On The Long Tail Market

With mass production to meet consumer, but the constraints of the industrial age the choice, with the advent of the digital age, many of the physical conditions gradually lifted, small quantities of a variety of personalized custom packaging market is taking shape. From the perspective the long tail, Kernel to design creative, User-centered, research of the long tail theory, to guide product development to promote the concept of modern packaging and methods.The first part introduces the background to the study of this topic, topics purport and purpose of the researches on literature review and research value significance.The second part discusses the related concepts of long tail and packaging design of the development status of Focus on the long tail market of packaging design, packaging products, described the design of new long-tail trend of the times and the long tail of the emotional experience of packaging products and brand building, long-tailed analysis of the market segments of flexible packaging products, packaging design and long tail of the basic elements of design, highlighted the concept of packaging update.Finally, the conclusion of the article points out that advances in technology, social development, particularly access to information and the convenience brought by the diversity of the fair so that everyone in society in the face of commodities have more choice when . In the information age will be the long tail theory is applied to product development and packaging design is very valuable, but also a challenge and opportunity. Meanwhile, the article pointed out that to better reflect the "user-centric" concept, packaging and product designers should allow users to participate in the design, is conducive to early detection of problems and improve the success rate of product development can also reduce product development costs. Should be the change, agile development is packaging product design and development by the right attitude, packaged products should be treated as a living body, in different historical periods have different manifestations, in order to maintain the vitality of its youthful blooming.