Research On The Organization Of Human Flow In Shopping Center Under Experiential Economy

With the rapid development of urban expansion and economic urban agglomeration of the rising urban land resources become tighter, some of the features of the city gradually developed into intensive, complex. People from the original experience economy will demand a purely materialized to a higher level of spiritual and more entertainment consumption levels. Product penetration into cultural forms and products among the art by providing a new means of production, a new culture of consumption enrich the cultural life of the people. So commercial space is no longer a single function of the space, but with the other cross-functional integration of complex space, to purchase activities with other behavioral activities intersect. Which streamline the organization as the lifeline of commercial space, a direct impact on the overall form of space, each function format combinations, people-oriented and so on.The first chapter introduces the research background, purpose and meaning,discusses the core part of the value of the experience economy under the background of the main manifestations of sensory, emotional, diversified, self-realization. And relevant case study papers were combing the literature. Believes that the key to moving line study should highlight the emotional recovery standards. A second body portion thesis, three chapters. The second chapter by stating on experiential consumption from three shopping centers horizontal space, vertical space and are summarized in the atrium space elements of human experience-flow line, summed up the current consumption of people experiencing flow line features. Chapter Three case studies, site visits, interviews and questionnaires designed to explore other ways to practice research, analyzes the status quo of modern shopping center space design flow line of people and problems, for instance in-depth observation and analysis,summarized shopping Fixed line center space experience feelings of expression and the customer experience, summed up the experience shopping center design principles and methods and applied to the design of the flow line of people to look to the future direction of development space for the possible break in the future design of the old,similar in layout mode, trying to create a rhythmic, lively and full of personality spatial form, guide customers smooth and pleasant to consume, so that mall to maximize the commercial value of play. In short, only to create a flow of emotion,creating beautiful connection, in order to create a more nimble and quality space.