Experience The Innovative Strategy Of Product Design

With rising levels of consumer demand, the design innovation of experience goods will be the producers first choice in the market trends. The design strategy of experience goods is a summary of the theoretical issues.Based on the domestic and international correlation study and research contents of design strategies,the first two chapters particularly introduces the concept definition,value and features of experience goods.The rest part is the body part of this thesis.From the perspective of the following three views: content innovation,Technology Innovation, marketing methods innovation,It around how design innovation to meet the psychological needs of consumers, in what principle-thinking design, how to make the user experience optimization and other issues to make the discussion on the methodology.