Research On Packaging Design Based On User Experience

The continuous development of the Internet age into a human with information technology, data as the symbol of the experience economy, due to user demand and consumer desire for products is complicated and diverse.As the protective packaging products, both transportation and marketing function, is an integral part of our lives.Modern packaging design In addition to meeting the above three functions, more is to consider the needs of the user’s experience, and guide users to consumer behavior,and thus for the user to build a new lifestyle.Based on the needs of the user experience package to study the "user-centric" package design increasingly important.Never in history like today, on the "user experience" is so desire and focus, all business models revolve around the "user experience" to start,packaging design is no exception.Based on the literature at home and abroad to analyze user experience sort of packaging design theory is based on the user experience were studied, including: packaging user experience requirements analysis, user experience design packaging design principles and methods.Packaging design of the user experience of the Internet under the background of the traditional packaging design process and user experience design packaging for resolution.And design practice from the perspective of the package design, including: the shape and structure of packaging, packaging materials and technology and visual design aspects, combined with excellent user experience at home and abroad the specific case of packaging design to further elaborate packaging design practice.The era of user generated sovereignty context of the internet, requiring packaging design "customer" as the center, change the packaging design process, mainly the development of all the chips design and custom-designed, well under the guidance of large data packaging design user experience.User Experience packaging mainly refers to the practice of design, unique shape design packaging; packaging structure for a humane manner and open the package; innovative packaging materials design and the ultimate in packaging process design; interactive text design, graphic design and color of emotion perceptible design.