Research On Service Design Based On Product Innovation Network

The service design organizes the people, facilities, communications and exchange, raw materials and goods and other factors involved in a service to improve the users’experience and quality of service. The development of modern Internet technologies offer more possibilities of changes in the products’ innovation patterns and it is a new trend of product innovation activities that the mass groups participate in innovation through the network, but the services construction methods for the public groups’ participating in innovation is still in lack of specific theoretical and methodological guidance.In this thesis, service design will be combined with the crowd innovation model in product innovation network theory:(1) First the study adopts relationship analysis to determine the stakeholders involved in the products crowd innovation models, uses motives analysis method to define the service attributes of typical groups and then makes plans about the interaction processes of the three typical modes of innovation demanders, innovators, consumer groups in the models based on the motivation needs of various groups. The study defines functions of the touch points and keys of network services in the service system and finally discusses the business models involving services, and eventually forms the conceptual models of products crowd innovation service. The construction of modes is the basis of service design practice.(2) The study takes holiday gifts innovation for example and verifies the products crowd innovation service model through construction of specific services. First, the study conducts research on the existing products crowd innovation service platforms and found out their pain points and opportunity points; the study also conducts research on gift industry and determines the typical users of gifts crowd innovation service, ie craftsmen, public creative people, designers and consumers. Then, the study, on the basis of investigation on the current situation and the needs of users, put forward the concept of Chinese traditional festival gifts customized network platform of crowd innovation, build up an innovative business model around users, established a network service system architecture and carry out specific design practices of platform site.The verified products crowd innovation service models will help guide the construction of the crowd innovation services of specific products.