Academic Analysis Of Applying Kansei Engineering To Product Design

Today, goods on sale in market satisfy basic functionality, usability and quality. But, not only use function and quality demands are important, but also aesthetic, emotional, and other experiential factors, some of which are hard or impossible to express measurably and materially. So, it is necessary to apply Kansei Engineering to product design.Kansei Engineering was created to address this emotional side of product development. It is a consumer-oriented ergonomic technology that attaches importance to customers' emotional and sensory wants, measure it to data, and translates them into the product design attributes. The purpose of the research is that study on the theory base of Kansei Engineering application on product design, mastery the apply principle, and serve for product design better.The thesis introduces the basic knowledge of Kansei Engineering first, then labor its applicable area and unique advantages. On the base of this, integrate many principle of knowledge such as product semantic, aesthetics, Cognitive Psychology, human engineering, statistics and so on, particular discuss the theory base of applying Kansei Engineering to product design: aesthetic feeling can be measured is substance premise, product can speaking is substance base, cognitive difference is research direction, statistical method is research tool. At last, contrast analyze between imago and need of customs, and demonstrate that applying Kansei Engineering to product design can catch hold of the need of customs exactly, remove the cognitive difference between custom and designer, and instruct product design by data measured by SPSS.