Siemens Power Line Carrier Sales Strategy Prospect Analyse

This thesis analyzes China power line carrier market and has studied deeply China power line carrier development status and existing issues for Siemens selling. Embarks from the fact, using some market sales theories basic knowledge to analyze the customer's expense behavior and summarize competitors' strategy. The quantitative investigation and qualitative investigation were adopted according to company facing opportunity and challenge, from the product, service, the pricing strategy and sales channels have carried on via analysis and have established the service marketing strategy methods. Have analyzed company's goal market, strategic localization and provided reasonable suggestions.