The Fourth Value Of Product-Kansei Value

"What is good products or good service?" Before answer this question, we need to look at the changes of manufacturing in the past few decades. First of all, 20 years ago, we produced a large number of high consumption led the way with the development of the manufacturing industry, products that based on features, price, practicality. With the advancement of technology and people's psychological needs strengthening, sales of the manufacturers that only Stressed the functionality and prices of products is less than before. Is the Product quality problems? After the study, we went to the following conclusions: The "good products or good service," not only to meet the commodity of the three basic conditions that is "high-function, high availability, low price of" but should pay attention to the emotional of consumers and arouse consumers' moved and sympathy. Conversely, no matter how producers believe their products are superior products, if consumers cannot be moved, then it cannot be sold to achieve the value of products.How to take shape person's "kansei"? It depends on the individual's background and life congenital conditions, including culture, customs, traditions, national character, the family and education, etc. Therefore, the "kansei " is diverse, and each person's " kansei " certainly different, and " kansei " is not simple "good or bad" evaluation. Though it is said that people are rational "Animals", but often is based on "feel" to identify and judge the quality of goods or services, and thus gained the hearts meet. Moreover, people in the choice of goods or services, not necessarily only to consider commodities "functional", "durability", "price", but by "the first direct feeling" to choose, of the so-called " The first direct feeling is the"kansei". If we want to achieve the kansei value of goods and services, we must learn to understand the kansei.Kansei Engineering is a technology that translated people's imagination and emotions, such as desire into physical design elements, design specific to the development. In Japan Design academics, scholars will be emotional, as feelings of customers for new products psychological feelings and imagery, imagery and sometimes that is a psychological expectation. When a customer would like to buy the item, is bound to the goods they want to buy an intention or expected, such as practical, the United States, upscale, refined and so on, the sensibility of the technology that is requested that such an intention and feelings translated into Design elements in the new product development be spent. As a technology, the perceptual includes three aspects of the contents of the first products under the new classification emotional level in order to establish the emotional structure of products designed to obtain details from the emotional support of the Computer Engineering System (Kansei Engineering System, KES); Third, it is emotional engineering model.As a customer-oriented product development on the economy, technology, it reveals the value of the product - the fourth sentimental value, and to those of us in industrial design students and researchers provide a research product and customer demand for new roads . Although a total of emotional development in Japan 20 years, but our domestic product designers and manufacturers, it is an emerging discipline, and is a strong cross-cutting disciplines related to psychology, ergonomics Science, Arts and Sciences and Applied Mathematics, and so on the humanities and natural subjects. However, as opening the door to the real product design sensibility we should be going to research, and to properly research, the study more than the actual products used in the design of this is the only product we can gain market and profits, the only way to change We workforce rather than the design of the country's status quo.