The Performance Studies Of Jinleyuan Ackaging Visual Communication Design In Tianjin

China has always been a state of ceremonies, a variety of manners is not overlooked. And now people take more attention to each of the traditional festival. It provide space for the development of the gift project. Grocery economic development promote Chinese food packaging industry's prosperity. China is a populous country, the demand for food is great, for the gift of food demand is also huge. Moon cake is more and more favorable in mid-autumn festival.But the problem is a rising prevalence of the excessive packaging, and the packaging waste on the environment pollution and packaging waste of resources. This phenomenon has impact our environment. To solve this problem is how to accurately identify the key entry points for food packaging, from the surface of packaging reflect the substance of the packaging design. Without how fancy and expensive packaging materials to pack.Packaging design is a process to show the connotation, not the packaging element accumulation process. Understand the real connotation of food packaging design, use the most concise method to express the design theme. In this paper, moon cake gift Jin Park performance of packaging design, aim to set their connotations. Designers and consumers to come to realize that packaging is not only external behavior, more importantly, but also to show the performance of the design content of external theme.