The Characteristics Of Contemporary Visual Culture Of Large-scale Commercial Building Skin

The rise of visual culture, human society is to survive in a symbolic environment of the world, in the visual form of the structure of society is bound to respect the context of contemporary visual culture. Along with social progress and the spread of communications technology development, the visual culture of urban and architectural development impact strength will be increased, the scope will be broader. For large commercial buildings epidermal characteristics of contemporary visual culture studies, for large commercial buildings and urban planning and design in creating the overall business climate, and urban commercial development is of great significance.Full-text is divided into six chapters, which focus on Chapter 5and6. Conclusion of the study made a general summary.Chapter 1 Introduction. This chapter describes the research background and significance of paper to determine the research objectives and methodology to construct a paper study of the logical framework.Chapter 2 Analysis of concepts and related theoretical studies. Analysis of this chapter, a large-scale commercial buildings in detail, building the concept of the epidermis, interpretation of the understanding of contemporary visual culture, the study identified the concept paper, regional, and time frame.Chapter 3, the role of visual culture in the construction of the history, current situation and trends. This chapter reviews the role of visual culture on the construction of the historical roots of the contemporary analysis of its status: post-process the image of modern society, the last of its contemporary trends to predict:architectural importance of the ideas the image appears.Chapter 4, Changsha and domestic large-scale commercial building skin evolution. Through this chapter, the evolution of Changsha City Commercial space research, approached in Changsha and domestic typical large commercial building epidermal development and evolution.Chapter 5 commercial buildings of epidermal characteristics of the media. Through this chapter, the progress of visual culture of the media:static images, video_media and digital media culture period of three large buildings of epidermis showing features of the medium. Chapter 6 commercial buildings, mass characteristics of the epidermis. This chapter describes the general public through the visual arts and the need visualization of mass culture and art and how is the impact of the construction process of skin and features.