Contemporary Commercial Building Design Research On The Perspective Of Consumer Culture

Contemporary society is undergoing a profound transformation, from the traditional production-based society into a consumer society. Consumer culture is moving from mass consumption to the consumption of taste and culture significance. Contemporary commercial buildings, as a carrier of social activities, have wore the badge of consumer culture, picked up a"matching"the magic wand, and transit from big to huge, from singularity to unity. Therefore, it has become the topic of time that how can people realize the harmonious unity of modern commercial buildings and the society.Through the culture of consumption, the study on modern commercial society has been enlarged to the field of multiple functions and living value. The emotional need under the consumption society is highly focused, and people's understanding of life has thus been reflected. In this way, a new breakpoint for study on modern commercial buildings comes into being. So this paper aims at exploring the modern commercial buildings developments and their nature in the sight of Baudrillard's theory of consumer society and related questions, avoiding the sheer emphasis on theory. From the perspective of sociology, behavioristic psychology and aesthetics, platform for contemporary commercial buildings, which is based on the"different logic, emotion appeal, aesthetic generalization", has been constructed in this paper. By doing so, this thesis comes up some new designing ideas from three dimensions—the logical difference of commercial buildings under, the space experience under emotions and image shapingunder Aestheticization in contemporary commercial buildings. After connecting the excellent models over the world, a systematic summary of strategies of design against the context of consumption culture has been carried out.Logical difference and culture highlights of modern commercial buildings have been analyzed deeply from three aspects—popular culture echoes of multiple narrative, geographical cultural to fit of prominent personality, and elite culture to create of class differentiation. The popular culture of modern commercial buildings has been increased form low-grade culture to high-grade culture, which plays important cultural functions, mainly in urban cultural life and human care. Geo-culture is an important means of modern commercial buildings in order to achieve differentiation, mainly achieved by the critical inheritance of historical culture and by the panoramic-type view of local culture. Elite culture of modern commercial buildings is created by a culture of Sociology from the real logic to reflect the differences, which can be presented from the Stylization and fashion aspects to show the distinction, in order to provide distinguishing targets such as multi-class place, the logical behavior, brand differentiation.When the space of contemporary commercial buildings is taken as the research subject, people's activities in it, which emphasizes that people's emotional demands are acquired through an emotional experience, can be broken down into three stages: induction of space experience - development of space experience and sublimation of space experience. Space functional configuration based on Superposition effect is the induced stage of space experience. Through the diverse settings of space function and humanized expression on measurement, it provides a good material basis on shopping experience and the theoretical reference value for contemporary commercial architectural design. Space sequence architecture based on blend feeling is the development of space experience. The spatial sequence organically combs the context of the construction of the mixed space, and the modeling of spatial scenes adds fun to experience. They are the catalyst for the smooth commencement of shopping. The spatial process design based on trail drive is the sublimation stage of space experience. The rational guide and optimized organization of internal and external traffic flow through the line improves the quality of shopping experience and increases more collection of passenger capacity and vitality.It is a deep analysis of the image shaping of contemporary commercial architectural design carried out from the aesthetic point of view. Consumer society is the "Reading Pictures" society, in which visual culture beyond the other cultural elements holds a dominant position. Contemporary image shaping in commercial buildings is reflected in its basis on sublime appreciation of beauty of biomass construction, on multiple interest in appreciation of epidermal interpretation and on media promotion of symbolized appreciation. Biomass is the first element and direct reflection that attracts people of eyeballs of image shaping. The huge volume and heterogeneity of contemporary commercial buildings provides a new visual impact. The diverse appreciation of beauty of the epidermis plays emphasis on person's intuitive feelings and sense of participation. This article starts with innovative theme and appropriate content of the the epidermis; analyze it in the form of ideas and materials respectively. The media catalyzes the modern commercial buildings acting by the role of consumption activities. From the view of symbolic appreciation of beauty, this dissertation positively incites both visual information and Propaganda strategy to make the image shaping of contemporary commercial architecture more expressively.