| In today's society, the TV drama was welcomed by the majority of TV viewers for its fascinating story, rich subject matters and diverse type forms. The TV drama was on top TV viewing share of the market for highest conscutive years, which not only satisfied people's spiritual and cultural needs, but also created a good economic benefits for televsion stations. TV drama in China had a decisive role in televition industry.The TV drama as an important type of television program, was largely broadcasted by lots of television stations, especially the provincial TV station.Firstly, the paper described the TV drama's overview and understood the features of their stage of development, the types of the subject matter and functions. Secondly, to prove that the "play strategy" actually existed by large amounts of data from the TV's drama's manufacture, purchase, broadcasting, and etc.At the same time, to analyze the characteristics of the situation. Thirdly, through a comprhensive analysis to the situation, the writer summarized the problem which was if the "play strategy" carried out inappropriate, it would weaken the TV benign function, damage the ecology of TV media, restricting the healthy development of the media economy and other issues. And this led us think on TV "play strategy". Finally, the writer got three proposals which were that the television stations must adhere to social responsibility; strengthening features and maintaining vitality of the market.
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