Enterpries Culture Construction Under The Vision Of Ecological Aesthetics

During the development of human history, the way of human production and living mode has been changed while the social development. Enterprise, a new mode of human production mode has risen at the historic moment since the social mode developed from agricultural society to industrial society. It accelerates the improvement of production, labor efficiency and optimal allocation of social resources. Meantime, it also changes the mode of human living. People changed from negative production mode to positive production mode, which means using advanced technology to dig natural resources in order to organize production much more efficient. On the other hand, this change brings the destruction of ecological and imbalance of ecological system, furthermore, it causes a series crisis of global living situation. Ecological Aesthetics, it gives us a brand new vision to resolve this serious environment problem. The basic idea of Ecological Aesthetics is following the inherent law between ecological and social development in order to build a harmonious relationship between human and social, environment. This also requests us focus on the social benefit and ecological benefit as well as we pursue the economic benefit. Only in this way, human beings can development itself under a harmonious ecological and social environment.Enterprise, as the booster of economic development, it bears the responsibility of hastening the improvement of social material. The result of enterprise construction not only affects the subsistence of itself and social development, but also affects the progress of human civilization. Because of the ecological crisis human faces at the moment, we are trying to bring the Ecological Aesthetics into the enterprise construction in order to find a new way to help the construction of enterprise cultural.