Research On The Creativity And Communication Of The Propaganda Of City Of China

Today, with the fast development of the urbanization, the competition in the cities is becoming much more fierce, focusing on from economic hard power to the soft power. So the cities begin to notice the urban image's shaping and improvement. As one of the methods of the city's image marketing, propagandas of cities are beginning to imitate by other cities. In recent years, with the increasingly number of the propagandas of cities, propagandas of cities as the city's media promotional activities are enough to cause our attention. Based on the related theory of the propagandas of cities, we find that problems existing in the propagandas of cities are similar of the content, forms lack creative, media choices not suitable. The correct problems of progagandas of cities are creative grasp inaccurate, and without put it to the city development strategy, and carry on the Omni-directional consider its communication method.Therefore, based on the propagandas of cities creative and communicate as the core, mainly divides into three chapters. Introduction section describes the background and study topics meaning, and the related theory of research are reviewed in this paper.The first chapter from the propagandas of cities mainly types and function, communication mechanism and communication characteristics began to study, on this basis, summarized analysis with the development situation of the propagandas of cities and the problems.The second chapters research the propagandas of cities creative pursuit, the propagandas of cities reactivation come from the embody urban culture and city spirit. First, the city itself is a promotional the epitome of urban culture, condenses cities unique of natural environment, history footprint, arts and culture, and living condition. Secondly, the city to city spirit promotional or concentration, primarily reflected in the urban culture, the soul and the spirit of The Times make public. In addition, the propagandas of cities reactivation is also manifest in Appeal structure to the audience. Through the Appeal structure, make the audience aesthetic expectation and propagandas of cities embodies the city beauty are shirt-sleeve, let the audience realized that the city is the city spirit out and glamour.The third chapter raised the propagandas of cities communication methods. First, propagandas of cities communication theme base on the urban development refining strategic planning, Find the exact city image positioning, build the theme of city culture brand. Secondly, propagandas of cities communication channels according to the different of the spread the message and media properties choose the appropriate media; the diversity of communication channels, decided in the process of transmission of media must pay attention to the optimum combination and the integration of transmission channels.Epilogue: The paper summarized research direction.This paper will learn and benefit from communication, city marketing, artistic psychology, aesthetics, advertising and other related disciplines of the basic theory, through the study of the theory of these introductions and reference to the basic situation of urban development, the present situation, problems the bottleneck, the creative aspects of pursuit, spread to counsel analysis, research and demonstration. This paper mainly use the ways of case analysis, comparative analysis, the literature analysis and other communication research methods, research on the creativity and communication of the propagandas of cities .