A Study On The Shaping Of City Image By City Propaganda Film

With the progress of information technology,the means of communication are gradually diversified,and images are increasingly becoming the main method of information transmission.As a form of image construction of city image,city propaganda film can simply and clearly present the image of a region.Its value is also gradually highlighted.The research texts selected in this paper include urban publicity documentary and promotional film with large-scale events,both of which can display the city in a panoramic way.And the five promotional films are on the nodes of 2006,2009,2016,2018 and 2020,and they can also be seen in Hangzhou City through the several promotional films with a larger time span.The process of city image evolution.These five promotional films are Hangzhou City 2006,Hangzhou 2009,Hangzhou-City Of Quality Of Life,and the official film of the 2016 G20 Hangzhou Summit Hangzhou,The 2018 Hangzhou city propaganda film Hangzhou Is Not Only A Poem,and the Hangzhou 2022 Asian Games emblem propaganda film The Tide Surge.Based on the theories of communication,semiotics and narratology,this paper analyzes the emotion,content and narrative mode of the propaganda film.The main content of the study is what kind of image of Hangzhou has been constructed by the propaganda film and how to construct Hangzhou The image of the state.After summarizing the five propaganda films studied in this paper,it is found that the image of Hangzhou has been constructed as a famous city of history and culture,a city of humanity and a city of vitality of innovation.From chapter three to chapter five,the author sets out from the angle of the picture,language and narration of the propaganda film,in which the picture refers to the lens symbol presented by the propaganda film,and the language includes the soundtrack and the commentary of the propaganda film;Narrative methods include narrative perspective,narrative structure and narrative strategy.In order to reveal the construction of Hangzhou image,this paper studies the presentation of five promotional films in these aspects.After analyzing the propaganda film,we find the value of Hangzhou city propaganda film to the city image construction,while affirming the Hangzhou propaganda film to the Hangzhou image construction,we should also see the deficiency of the publicity film as a whole.Through these shortcomings,some effective suggestions are put forward in order to provide a reasonable way to construct the image of the city by alluding to the whole country through Hangzhou.