Memory.Identification.Dream:City Image Propaganda Symbol Construction Research

With the reform and opening up,the increasingly rapid development of the national economy,urbanization has been an increasingly obvious trend.The expansion of cities and the growth of the economy seem increasingly urgent.On the basis of pursuit of economy growth,however,city brand,label,diverse style wars have also begun.As an important means to build up a excellent brand and enhance the soft power,the propaganda film of city's image,assumes an important role which cannot be ignored.The propaganda film of city's images are usually very short---a few minutes or even dozens of seconds long.How can it finish building codes,to realize the aim of conveying the city's humanism in a relatively short time? How can different regions in the process of construction codes reflect the local and cultural characteristics? How the propaganda film in the process of construction of the city's image build up the portrait of the city,which is based on the implicit narrative clues?This article obtains from the semiotic theory,by selecting cities in our country,north and south,east and west of Beijing,Shanghai,Shenzhen,Wuhan and Xi 'an.Those cities' image propaganda films are seen as the research objects,for each city image promotion,symbols and symbolic building.Through the symbolic types,symbolic features and symbolic meanings of the propaganda films of city's images,from the internal clues of the symbolic narrative of the city's image promo,that is,to the symbolic representations of the past,present and future,metaphorical expressions of urban memory,the narrative symbol of identity and dream,its methods and strategy,then to reflect the narrative function and ideographic characteristics of propaganda film of city's image.The interpretation of the symbol constructed by the video itself is divided into different meanings.This process indicates that the city's image propaganda tells how the story of the city through symbols,symbol combinations,symbolic symbols and metaphors,and constructs different city images.