Study Of Popular Aesthetic Concept Of Costume In Social Transformation Era Of Contemporary China

In social transformations era, China's public costume life is sharply rich and colorful. Researchers which refer to popular aesthetic concept of costume under Social transformation era. In the past, studies were limited in cosmetic science, which focused on the development of costume, laying stress on its representation and lacking of real analyses. This paper is based on the existing theory research and achievement at home and abroad, dominated by Horizontal resolution and connected with Vertical comparison, considering review.Vertically, by comparing traditional aesthetic concept of costume with one of 1949-1978,combining with transformations of economy, politics and culture in Reform and opening up era, then got the conclusion of characterizations about popular aesthetic concept of costume: from exalted aesthetic to sense ambition, unity to diversify and Vulgarization.Horizontally this paper under the background of social transformations, linked up with theories on sociology and social psychology to review its modern transformation, to analyze its mechanisms and to explain the conflicts with the adoption of critical culture sociology logic ,and in purpose of researching into the modern transformation.From these analysis, there were four major factor which leaded to the transformation: the primary one is social differentiation, others are consume culture , mass inner motivation separately. It is the four forces interplayed that make Chinese obtain new psychical techniques and popular aesthetic concept of costume is phoenix. But the new aesthetic concept is Immature, which is the inevitable issue of China's social transformations. People's identify is constant changing with the reconstruction of social environment and relationship. Consequently,it will be more mature and reasonable.This paper, focusing on the analogy popular aesthetic concept of costume's social interaction mechanism, is a new expansion of contemporary costume culture research. It is earnestly hoped to draw people's attention, to make a meager contribution to China consume culture development.