China During The Transformation Of The Research On Mass Culture

This thesis makes a study of the development of the mass culture in China, which isset in transition period. Mass culture makes great contributions to Chinese social culture.Furthermore, it makes of the general public values and cultural life face with diversifiedimpacts. In transition period, it is important to make ideology guidance to the mass culture.It will be demonstrated from four aspects.Firstly, it elaborates the development track. In China, pop culture and folk culture arethe deep development foundation of mass culture. Chinese mass culture has experiencedfive four periods of civilian culture, seventy’s recovery, ninety time gold period. Until thenew period of the new century, Chinese mass culture has a rapid development and greatexpansion with the globalization process accelerate ceaselessly, and the advancement ofreform and open policy. And then, it analyzes the historical inevitability of rapiddevelopment of mass culture in transition period.Secondly, it argues the social merits of mess culture. Mass culture makes greatcontributions to the prosperity and development of social culture. Its appearance has ahistorical progress. On the one hand, it makes up the moral preaching abstinence Utopiaculture by meeting people’s various needs of cultural connotation. On the other hand,operating according to the market rules is the market property of mass culture, whichchanged the biase of ignoring culture entertainment. Moreover, it makes the mode ofculture production, turn into mass industrial production of standardized from thetraditional manual creation.Thirdly, it analyzes the adverse impact on spirit culture. The modernity of masscultural caused people’s one dimensional as well as lost of belief. The commerciality ofmass culture business makes people seek nothing but profits, losing moral consciousness.The entertainment nature of mass cultural makes people blindly pursue entertainment. Thedecline of art, cultural hegemony and colonization as well as personality deviation are thenon pure entertainment nature of over entertainment mass culture. In addition, it explores the countermeasures of ideology guiding to mass culture. Inthe socialist market economy is not perfect circumstances. We should make ideologicalguidance to mass culture in the direction of patriotism, collectivism and socialist, enhancethe sense of historical mission and social responsibility, and realize the harmoniousdevelopment with mainstream culture.