| Art design, the combination of fine arts and technology, exists as an important aspect of daily culture in today's society. An artwork reflects the ethos of an era and the art design of a particular country represents its cultural outlook, thus it can be seen that Chinese modern art design shoulders the responsibility of presenting its own cultural spirit to the multicultural world. Dealing with the trend of culture globalization positively and highlight the unique glory of traditional Chinese culture is a new task for Chinese designers.The core of an artwork is the cultural meaning it contains and Chinese art design needs to be supported by its national spirit. In the same time Chinese art design import the international language, it should make itself based on traditional culture. They also should try to find out the essence of national spirit, and integration tradition into the artwork. How to import the traditional culture into modern design, how to give the traditional culture a new interpretation and how to balance the material meaning and spiritual meaning in modern design are the main topics of this treatise.Chinese traditional art symbol especially embodies Chinese traditional cultural spirit. This treatise tries to interpret Chinese traditional art symbols in a view of western Semiotics by analyzing their form, significance, spread, application and recreation, and ponder for how to rebuild the national features by using Chinese traditional symbols in the artwork. It also points out that Semiotics is an important methodology in design and it could be the guiding tool when designers are dealing with some elements such as the national character, internationalism and the sense of the times. |