Post-modern Fashion Design, The Decorative Elements Of Semiotic Studies

Symbol is the medium for human being to understand the world and is a substantialvehicle of human thoughts and emotions. Human beings transmit knowledge andassociate mutually no other than by means of symbol. Symbolized thinking andconduct in social culture life is the most representative characteristic in human being'slife, traditional apparels in various regions of different nations have become a notionalsymbol with full culture information, which reveal the characteristics of sharpregional folk customs and aesthetic cultures.The feature of postmodern clothing design is that to express a certain apparelconcept by means of a unique symbol formed by uniting lots of codes, which isdisplayed that plenty of classic decoration symbols are selectively drew out, mixedand put together and become a comprehensive fashion with historic meaning and newstructure. No matter from the perspective of culture orientation, or from theperspective of the pattern, material and decoration, many new concepts are derivedhereby, which immensely enrich thinking of people, and seeking for individualizedvocabularies to achieve the unique design style.From the angle of Semiotics and regard decoration symbol of apparels as the pointof penetration, this thesis has probed into the symbol functionalities of decorationlanguage in postmodern clothing design, and analyzed the symbol composing ofdecoration language in postmodern clothing design to dig out the cultural meaningsand aesthetic moral, thus well apply the element of symbol decoration in postmodernclothing design.