The Certain Appearance Of Chinese Elements In The World's Film

Since 90s of the 20th century , along with the process of China's reform and openness, the Chinese film market has opened the door to all over the world. With the accelerating pace of globalization and the enhance of the international status of China, More and more of the world's films began to use Chinese elements to improve appreciation and market occupancy. In this period the world's screen has blowing the powerful Chinese fashionable everywhere. Although this phenomenon is the performance of expand the worldwide influence of China, but when we are gratified, we also should soberly realize that the apply of Chinese elements in these films are not completely correct and proper, accord to the influence of the various reasons, there are so many misunderstandings in different degrees of Chinese elements in the world's screen. Under this background, this paper puts forward the problem which explores the state of presentation of Chinese elements in the world's film. The limitations like the single type of roles, the undeserved status and the negative images caused the differences between national image and on-screen image, we can find that it's not easy to change the world's stereotype of China because of the long-term diaphragm and prejudice. So we can say, the purpose of using Chinese amorous feelings and Chinese elements is just for attracting the audience though foreign films keen on developing Chinese resources, it wants to express western values rather than cultural connotation of China. China has only provides the relevant materials and resources to them. In addition, this fashionable is a double-edged sword to the impact of China's film. On the one hand, Chinese films increase the exchange and contact with the world, in favour of learning foreign outstanding elements and accelerate our own growth pace. On the other hand, although with this influence of fashionable ,Chinese film take out the door with a distinct Chinese label, but the misconstrued and misread to the country's culture has appeared, not only in an aphasia condition of how to express themselves on the world's screen, but also there is a boom of visual spectacle, even into a strange circle of deliberately cater to western culture. We have to cause our attention and be vigilant.This article analysis theses subjects: why the world's films use Chinese elements, the successful use and misreading of Chinese elements in the world's films, and its impact to Chinese film world's film accord to use Chinese elements. We also propose to reconsider how to build a positive and correct international impact for China, hoping to find a way to break the visual spectacle and vacuous status, creating outstanding films who can indeed reflect the essence of Chinese culture and have the universal value.