The Research About The Reception Evolution Of Chinese Film, In The Context Of Consumer Society

With the reciprocal influence of the transformation of society and multiple social thought, Present economic and social development show a growing number of characteristics of the consumption society. At the same time, the awareness of the national consumer and the characteristics of social consumer behavior is also getting stronger. In this situation, the domestic film turn into the consumer goods from the artwork, and the aesthetic of film is also quietly changing. It means that "entertainment","meaningless"and "mimicry" all constantly become the key words used to evaluate the current films. Then, there were some people to advance that the commodity society and the invade of it’s thought was a disaster of movie aesthetics.Commodity society regard the consumer desires as the original motion of the production. The aesthetic reception is the terminal of the transmission chain of the film art and the goal of film production. Then we can analysis the films by the perspective of reception and discuss the change of the films in that we can get more clearly comprehension of the motivation, process and results of the reception evolution of film aesthetic in the commodity society.The game which is among the modern element, the postmodern element and the government control for culture whose interaction has formed the basic field. In this field, the content of aesthetic reception trend to transfer from the main value to the symbolic value, and the form of aesthetic reception trend to transfer from the "model" to "series". Simultaneously, the state of mind about aesthetic reception trend to transfer from the consumption for "objects" to the consumption for "body". The difference, which is the essential factor of traditional film aesthetic, is quietly going backwards. The extent of decryption of the film language is becoming higher, the mysterious behind the shadow is disappearing, in other words, the acceptance of the film is becoming "dedifferentiation". Decrypt the film language is becoming more, the mystery behind the light gradually disappear, to accept the film is "dedifferentiation. Contemporary aesthetic of the film is also distinguished with the traditional film aesthetic and conduct a reconstruction which consistent with the value of the times and the characteristics of reception.However, it would be illustrate that "difference" has not disappeared but become more microcosmic. It means that the potential differences have not been aware of.