The Anxiety In Consumer Society-a Study Of "McDull" Film Series

This essay,with Mcdull movie series as research objects,try to explore the reasons why they are popular with audiences.This thesis,with the scripts of Mcdull movie series to present the symptoms of the consumer society,adopts an approach of cultural research to explore the social and cultural psychology reflected by Mcdull movie series and to fill in the blank area of the consumer society untouched by other researches about Mcdull movie series.To find out Mcdull movie series describes what kind of dilemma that resonates with the public,how the consumer society affects this series of films,and what solution "Mc Dull" film series offer to the dilemma they talk about,this paper mainly discuss about the landscape of consumer society showed by Mcdull movie series,the image style of this movie series,and their functions like a placebo in a consumer society.This article has the following findings.Firstly,in Mcdull movie series text,consumerism prevails,consumption is emotional,symbolic,and flamboyant,and in the consumer society,only by extraordinary talents can those from humble families achieve success in a worldly sense.Secondly,under the shock of reality in the consumer society,Mcdull movie series have undertaken some changes in story content,lyric patterns,image style,and so on to please the audience and the market.Thirdly,the scenarist-director of Mcdull movie series uses the traditional Chinese culture as a placebos for the consumer society but this action is a double-edged sword.Even though the traditional Chinese culture builds the public's psychological defense mechanism and cultural confidence of a united nation,relieve the public's anxiety at some level,it is easily alienated to be consumer goods in the consumer society.To sum up,the picture of consumer society displayed in the McDull series,people's dilemma in the consumer society,is echoed by the fate of the film text itself in the consumer society,and this fits with the audience's helplessness and regrets.This is why McDull films are popular in the public,and this film series reflect the public's(including the creator's)anxiety and fear about the consumer society,they are full of modern people's ambivalent attitude toward the consumer society.