Desing Management-Management Promotes The Design Value

Desing management is a fresh word to domestic designers ,It's difficult to design with management together . Many people that the design belongs to art ,and management to economic administration . However , the existence of commercial desigh must link both economics and management in the modern economics development days.Designers could release their design originality only if wnder the sound commercial management swrvey . Or else our designing would only have art valae but commercial value . To the proprietors and advertisers , they can enjoy nothing from designing . Then how does the business desigh enbody its art value?In advanced designing countries, such as germany tngland. America and Japan ,they have aloeady got knowledge and done research to the design management. Luckily, some good results and mature ideas have been received , for example , advanced design method , simulative design method ,reliable design method, logical design method and unclear design method and so on . In the aspect of siawple making use of design elements , we are equal with the first class designers in the world .With the same dot ,line .surface ,volume,color and design principles , why don't us attain their level ? Their design values more than million , even hundreds of million .Instead ,ours are only paid several thousand. This is the difference , not between people and techniques but on the design management. Our designers have unclear principles , which makes them think design management if we desire to apgrade . Management promotes the design value . Therefore , it can strike against single design style .This thesis elaborate the failure of single design under the merchant competition from originality ,management system and design effect . It also studies business value of how design management leflects originality.As the old saying goes "The military often talks about appropriate apportunities .advantaged environment and human harmony . That meas the military must take account of those objective factors , which tells that designing need to take notice of objective principles. When desiging , designers must consider practical conditions and market environment . It belongs to design management category . If the designers pursue self_personality and originality out of only enthusiasm . In this way they would make conjecture and judge without the foundation . There is no doubt that is impossible as an idiot's gibberish . The design result will not be provided with vitality . Nawadays , design trade is internationally snd mutually competible, which demand us to take integrate consideration and think rationally when taking design acticity . Therefore, it's possible to win a victory in the market rivaly. To analyze and compare business designing cases, we can easily come to the conclusion that management can promote value. Let's break the traditionally infinite originality . We also need to corwbine the rational marketing theory with the sensible inspired design . Let the originality develop the design value clearly and better.