Research On Reengineering Design Of Chinese Brand Visual Image

Brand reengineering is a process which refers to the re-exploration,re-evaluation and repositioning of the brand from the height of the brand strategy based on the existing brand,through the renewal and upgrading of the brand to make it more durable and competitive.In recent years,government departments have paid more attention to brand building work.The state has incorporated brand building into the national innovation system and industrial upgrading system,through improving relevant laws,regulations and administrative systems to explore innovative mechanisms to promote brand building.This paper firstly investigates and introduces the research background of the subject and the research status.Secondly,it will focus on analyzing the feasibility of the research and expounds the purpose and significance of the research.Then the relevant theoretical concepts and research scope are defined,so that the readers can understand the definition of domestic products and acknowledge the development process and reality of domestic products.Thirdly,the paper will analyze the cases of the successful rebranding of Chinese goods,in order to extract the outstanding features of contemporary professional design practice to summarize the formal rules of brand activity to maintain market activity.Fourthly,the discussion of creating brand super symbols and design national elements in contemporary design will be noticed in this paper,which strive to get the corresponding experience guidance and put forward to a rational analysis for the application research of brand reengineering design practice.Fifthly,through the experience summary,a practical operation is being conducted.And at the same time comprehensive consideration is carried out for the brand.The original market is being reanalyzed regards the brand.The system brand image is accurately targeted and the brand characteristics are reasonably displayed.At last,this paper will deeply discuss the brand character and color,image element extraction and auxiliary graphic images.I hope this research can provide a certain reference for the implementation of the national brand reengineering plan in the future.