The Trend Of Visual Communication Design In Social Development

The 20th century has been passed, what we will face is the whole new 21th century come to the information based era, our society has a great change. Not long ago, Professor Chen Hanqing, who is the mayor of Art & Design Acdemy, Wuhan University of technology, said, On the one hand, the society will become more diversity and detailed, and on the other hand, it has been developed with a integrate, interact way at this basis, absorb the traits of every term, the interact intensively at the basis of possibility,. It shows that, it should be developed to be interactive, that is ,there is no interact, there is no development, growth, or creative. So, Art and Design has been get together at this background, then the course of Art &Design exit. The birth of it lead to its development, because it has the trait of Communication, and it learns the development of Art, the study of it should combine the traits of both, it seems that is the purely add of Communication and Design, but actually, it is the cultural condensation of reasonable intelligence and life consciousness and natural construction of human beings to empress their sense. It's the condensation of Design and Communication, not only a art construction.In 1894, Mickrson, a American scientist, said, the true of physics in future will be find at the sixth after the point, but ,the development of 20th century is more than what Mickrson said. The immaterial society is forming the integrate power, the disappear of media and the revolution, which is formed directly lead to the social revolution and the new way and the trait of study. The architect survival, humanity trait, everlasting development of Communication and Design will be the study point. This passage also find a suitable principle basis and development direction. In the development of the intensive integrate course, it shouldn't be ignored that the applied usage, they are integrate of social and Communication and Design. The need of participation of orient philosophy is important, the traditional western pattern of news dissemination is not suitable in the study of Art and Design, it should have it's own trait at the beginning of study, the basis of theory. The Communication and Design may study the participation classified. In most cases, this applied study is micro, the micro and macro study is the two sides of development of Communication and Design. If there 's no macro study, it's nonsense and no orientation of the micro study. Vise visa. This is the interact, integrate way. It will deep into the practice of the change society in two ways, and also, it may be effective through that way.