The Cultural Value Of Book Design

Book design is a very important factor in the development of publishing industry. Therefore, to study the culture value of book design and to elevate the degree of book design is a significant method of promoting publishing business and making dialogue with international publishing industry. It will be fruitful in both social and economical fields. This article collects and compiles literal and graphic materials about literators and book design, and by history tracing and logic analysis, case study and principle purifying, practical description and theory review, it combs the art, technology and culture sources of book design's value. The analysis and discourse of waysliterators' involving into book design--design directly, give advice and influence through arttaste and personality charisma--on one hand reveal the changes in book design brought byliterators, i.e., elegant tastes and brilliant aesthetic, modernization of traditional culture, localization of western avant-garde art, and on the other get the enlightenment from literators' influence on book design, i.e., design practice by themselves or by their direction, is a kind of model, and it may be successful or failed; literators' theory on book design has a general meaning, and promotes the development of design art; the progress book design will make, needs literators' involvement in theory and practice. The conclusion is: book design art is a historical trend, the need of time, and the internal logic of human mind evolution. Literators' book design is precious in design art.