Smriti And Development For White Spirits Packaging Culture In China

Chinese ideology has been prevailing in China for over centuries. As a fantastic flower in Chinese culture, it has brought profound impact to Chinese ideology, literature, culture, arts, folk customs and even science and technology.Packaging design is depended on visual design, packaging shape, specifically color or material to form a corporate visualize drawing market idea, packaging style, operating ruler and strategy together.Chinese ideology packaging design is a kind of important intangible assets of an enterprise, especially in nowadays when service is more and more as important as product. Firstly, good packaging design works may improve the quality of product, the company image, and even can influence the life style of the consumers. Secondly, good packaging design works can reflect humanism. Ideology packaging design is important in research field of graphic design. It involved not only vision but also knowledge and experience of marketing.This paper approaches and works the strategy of spirits packaging from the aspects of culture, design, psychographics and marketing of product. It also states the importance of packaging design and the influence of package design to business through studying case and theory.As a researcher and practitioner of graphic design, the author has been investigating Chinese ideology packaging design for a long time. However, the author found that among the various researches in this field, few are related to thepackaging design of ideology. It is even more difficult to find an analysis for exemplary design of Chinese ideology packaging. Therefore, with the hope of preserving the essence of design culture, it is necessary for us to carry out research into the exemplary design.As a result, I hope this paper can give an opinion so that others may follow suit.