The Packaging Design Research Based On The Creation Of Geographical Culture

Geographical culture is a cultural complex with strong natural flavor,the flavor of life and local flavor, formed by the impact of the natural and social conditions, and with the historical accumulation and precipitation.It is the embodiment of the concept of value and aesthetic taste of the nation or a region, and can cause of national and regional people’s emotional resonance to the maximum extent.Female words is the typical representation of geographical culture. As its origins, Jiang yong county,is located in Changsha county and Guilin county’s junction region, and on the Chu culture and the culture of Yue’s transfer belt, the female words has the typical characteristics of female culture of Chu Yue, contains rich culture connotation and aesthetic value.Female words is a kind of offbeat cultural heritage, which is the world’s only words for female.it embodies the Chinese ancient female creative wisdom and longings for the equality and freedom, and it is the embodiment of the folk custom of fufeminist movement of the feudal societyAt present,the packing design is facing a lot of problems, such as product Packaging more and more luxury and do not pay attention to their own culture; packaging visual elements to the consumer’s freshness and impact force increasingly weak; as well as be influenced by the western design ideological trend, the design style is going to carry westernized blindly and lost national characteristics. If Chinese packaging design wants to develop in a long-term and healthy way and to gain innovation, the design activity must be established in the mining and promote geographical culture foundation, and break a road out of our own national style.This paper writes from the relationship of geographical culture and packaging design to excavate and create the female words’ cultural connotation and aesthetic value, through taking its shape,extending its meaning,delivering its charm to explore its packaging design in the application of the basic ideas and modes of expression.The reasonable application of female words on the packaging can awaken and strengthen the people to concern and value the words and geographical culture, establish a good corporate image, improve the national product and corporate culture’s connotations and competitiveness, and promote the local economy and the development of cultural industry. At the same time, its application in packaging design can also upgrade the packaging design’s cultural connotations and the visual aesthetic feeling, to inject the excellent cultural blood for the packaging design and enrich the national style of packaging design, to bring a certain enlightenment for the innovation and development of packaging design, and to bring a certain thinking for the product’s gender.