Research On The Design Of Tea Brand Gift Packaging Based On National Economic Strategy

Tea comes from the nature,rooted in the fertile soil of,bearing the weight of the accumulation of history and culture background,circulating still appear with different attitude in daily life.In today's market fashion innovative modern concept gradually into the traditional tea culture,tea has both the value of ideology has been by the material spread to spirit,tea contained behind the meaning and value of in today's society,it extends far beyond the tea itself carries the definition of value,tea and tea culture make a great contribution to China and the world.With the spread of tea culture and tea circulation,from the beginning of the Chinese tea drinking customs tea packaging is just beginning.In the face of the development of market economy,the tea packing design also glow the new vitality,more for the brand,internationalization direction.Today,Xi Jinping,general secretary of the China,put forward "One Belt And One Road" that the economic strategy.In the field of tea development,provide more convenient channel for the spread of Chinese tea culture,for the tea packing design innovation to provide more power,to create excellent tea brand development in China provide a broader market.Tea industry in the face of opportunities and challenges,to comply with the development of The Times,enhance the competitiveness of the brand,the innovative development of new products,adjust the marketing strategy,set up China's tea brand influence in the world,is conducive to the spread of Chinese tea culture,but also a sign of China's cultural self-confidence.In this background,this topic research for brand tea gift packaging design,with the Chinese tea culture and "One Belt And One Road" of the historical origin and realistic significance as the starting point,the contrast analysis of tea packaging advantages and disadvantages of excellent tea brand.Research "One Belt And One Road" all the way along the country's tea culture,and the characteristics of the packaging design,analyze our country to create a "One Belt And One Road" tea gift packaging design countermeasure,and how in the tea packing design combining traditional culture and modern design,the performance of Chinese traditional culture connotation and to be recognized by foreign markets,to achieve the packaging culture,practicability,the organic combination of aesthetic.