The Cultural Hegemony Of United States Of America In The Internet Age

After the cold war,the cultural conflicts turn into one of the most important factors which can impact the international relationships.By right of Internet,a new media, United States of America carries on cultural hegemonism ,which induced the controversy around the world between the cultural globalization and indigenization ; centralization and diversification; worldward culture and ethical culture. United States of America carries on cultural hegemonism policy all along.Although the cultural hegemonism of United States of America is different formally,the essence of it has not been changed ultimately.How to repel cultural hegemonism from occident,especially from United States of America as well as to avoid relapsing into cultural ultranationalism?How to recognize and dispose the inconsistency between cultural globalization and indigenization , innovating ethical culture,constructing worldward Chinese culture among the cultural conflicts?These are the subject matters in this thesis. Firstly,The origins and essences of the cultural hegemonism in United States of America. From the large extent,the cultural hegemonism in the United States, roots in its special traditional religious culture and ethnocentrism of Angle Sassenach. The United States is a religious country,which is impacted by religious concepts deeply. since 17 century,the Protestant (Calvinism) was introduced from Europe to Norh America, Offsetted in the North America. In the doxy, Calvin brought forward"foredoom"which is said the God disparted the human into "God chosen people"and "God abandoned people".A lot of American accepted the idea of "chosen people",believing American are the "God chosen people",are master race,who will build a city can light all over the world and will be the model of the world's democracy.This is the gene in the proper fatalized culture of United States of America. Another roots of American cultural hegemonism are the ineradicable race rating concept and ethnocentrism, which is the main characteristics of United States of America.They take it for granted that they are the best race in the world,others nations should be predominated by honky.This is one of the main roots of "superexcellent USA";"exceptional USA"concepts in American culture. The coalescent between "foredoom"and "exceptional USA"make American overweening in communication with other countries and nations,which become the main cultural root of American cultural hegemonism policy. At the same time , United States of America is a pragmatistic counrtry,realism is also the foundation of its foreign policies. The essence of its cultural hegemonism policy is to spread its values; ideology and life style over the developing countries;to maintain its country's interest and hegemonic status. Secondly,The new characteristics of American cultural hegemony and its effection on international relationships. Since Internet age coming, United States of America continued to carryon cultural hegemonism policy by the Internet,a super media,in which United States of America mastered the technology. Compared with cultural hegemonism in the age without Internet, cultural hegemonism has some new characteristics in Internet age:firstly is cryptic. Jingoism has been changed into peaceful penetrative way.Dumping their cultural goods and concepts through Internet to developing countries.Secondly is constraint.This is a embodiment of the technology hegemony. United States of America mastered the key technology of Internet,as well,it is the constitutor of Internet technology and standard. At the same time, United States of America is the disseminator of Internet resource.Everybody who wants to use Internet must learn English,adapt to American thinking style,be familiar with American culture.Thirdly is universality.up to now ,more than 200 countries have linked with Internet. Export extension of American culture is being enlarged rapidly.Fourthly is penetrability.There are various infiltrative way,but Internet is the fastest;the most effective one. In the Internet age, American cultural hegemonism impacts on international relationships deeply:First of all,it enlarged the "digital gap"between the North and the South. Inequality in informations make the gap between the rich and the poor larger and larger. secondly,it has menaced the safety of national information.This menace comes from three facets as followed: virus;hack and bug.The most part of developing countries have no abilities in research and development,result in the serious problems in information safety.At last,it pricks up the crisis cultural identity.As American culture spreading and multiplying in Internet,there is no space for other cultures to base themselves upon. Thirdly,The stratagems to American cultural hegemony in Internet age.