Study On Color Design On The Tea Package

As a special subject of modern design, packing design should not only comply with the common theory characteristics such as scientificalness, practicability, economization, esthetics, creativity, and so on, but also has its unique characteristics. In this dissertation, the effect is put on finding out the modem principles and effective methods on color design of the tea package in order to enhance the additional value and whole effect of products, and meet the needs of market competition, and create a lot of economic benefits.First of all, based on the tea culture and principles and methods on color, the characters and functions of the color design on the tea package are studied. Then the color psychology of different people, the sensory feeling reactions, expression ways, management methods and design processes of the color design on tea package also are studied in order to provide the basis and guide for designers.The research of color psychology and feeling reactions is the key part in this dissertation. Through the characters of color, the color psychology of people at different ages, realms and nations, and make use of different characters of color to exhibit commodities and enhance visual charms are analyzed. On the other hand, color design should pay attention to the expression form of using ordinary and implicit color, and the way of dealing with color's whole arrangement such as warm and cold, dark and bright, deep and shallow, and so on. Color design on tea package is a special expression which exhibits social culture.Finally, several tea packages are given as some examples that demonstrate the typical meaning of color design on the tea package and verifies the research results obtained in this thesis. The relationship between color design on the tea package and color psychology, feeling reactions, expression ways, management methods and design processes are embodied through these examples.