The Express Appearance And Aesthetic Characteristic Of Chinese Commercial Poster During Lately Period

During lately period, the development of Chinese commercial poster can be broadly divided into three stages: germinating and imitate period; expand and investigate period and the change and abundant period. 1978 goes to the end of 80's, the germinating and imitate period, because of the limitations of the level of economic development, the signpost becomes the main media of commercial poster; It hour, in economic exchanges, a leading Japanese level of poster design style change and influence the aesthetic performance of Chinese commercial poster. The 90's in 20 centuries, expands and investigates period, Chinese local advertiser try to change commercial poster's format and color performance, delivered a bold attempt to success. Get into the 21 centuries, the change and abundant period, the Chinese commercial poster to on a large scale ascend international arena, often gets an outstanding score in the well-known match; the multi-media technique that the advertisement colleague extensively pays attention to, celebrity trends and series performance, have become Chinese commercial poster's reflection of the outstanding characteristics. The aesthetic characteristic of commercial poster crosses to melt to remit three period, among them high purity color, simple and direct format, the interest, the metaphor, the aesthetic expression of ecosystem awareness, the manifestation of national traditional culture, Chinese commercial poster has its own race characteristics and ages characteristics.The reasons of Chinese commercial poster's evolution: the promotion of market economy, the influence of foreign culture and the efforts of local advertiser is the key factors. The whole background that Chinese reform and opening up give the space that the advertisement industry develops freely. International exchanges and cooperation bring innovative ideas and advanced management experience. The local advertiser professional and specialization of modern China is the driving force behind the development of the advertising industry.