On The Effectivity Of The English-language Media In China From A Rhetorical Perspective

The development of globalization has given prominence to international communication. As English has become an international language, the English-language media have been booming in China in recent decades. However, the specialized research on the effectivity of the media is relatively rare. The writings published are either studies on the theoretical side of international communication or studies on the problems in the edition of foreigners-oriented materials. Our knowledge in the area of the effectivity of the media remains a scratch upon the surface.On the other hand, the study of rhetoric in China is still in a marginal place while western rhetoric has been applied to various fields. Hu Fanzhu thought that it resulted from the "absence" of Chinese rhetoric in the studies of actual communication situations. Therefore, in order to set an example for the application of Chinese rhetoric, this thesis tries to analyze the effectivity of the English-language media from a perspective of western rhetoric, with the Forum section of Beijing Review as a sample. It focuses on the following aspects: who says what to whom with what effect. In the last part, several suggestions are offered, based on the foregoing analyses.