Commercial Morality Of Pre-Qin Period And Its Modern Values

China , a country with an ancient civilization, has both long and splendid culture and long tradition of commercial morality, which are both important part of Chinese socialist spiritual civilization which is in progress and precious heritage which should be cherished in the establishment of socialist commercial morality. It is of great importance to pay much attention to its modern value at present. Thought of pre-Qin period commercial morality is an important part of ancient thought of morality. It is the product of social condition ,commercial practice and traditional moral culture of pre-Qin period. It points out the pre-Qin period commercial morality was the product of commercial activities of china in special geographical and social conditions. But also ,the text points out that the theoretical foundation and the origin of thought are conceptions of kind-heartedness, righteousness and profit, principle of honest and sincerity, public and private affairs, professional ethics, and clan ethics of pre-Qin period. Traditional ethics interprets the relationship between an individual and another individual, an individual and the society and ideal of life ,which guides and promotes the ultimate aim of ancient commercial activities and spiritual world of businessmen ,and to some extent , it also limits the spiritual world of merchant.. So ,thought of commercial morality of pre-Qin period is an important part of ancient thought of commercial morality, it is the product of social condition , commercial practice and traditional moral culture of pre-Qin period. The content of commercial morality of pre-Qin period are very plentiful and include behavior of merchant ,moral character ,trade wisdom and so on. Due to its plentiful connotation and full behavior standard ,it promote the development of commercial economic of pre-Qin period and accelerate enhancement of thinking and culture level of traditional merchant. The following is the main content. the core aim of "unselfish act and patriotic and assist the people"; operating ideas of "observe commercial rule and to be flexible "; commercial virtue of "taking honest and sincerity as one's cardinal principle instead of benefit "; enterprise spirits of "dedicated professionalism and responsibility and hard-working and frugality "; the whole operating spirits of "clan unified management ". The establishment of socialist commercial morality must critically inherit the thinking resource of national tradition, must inherit and develop the traditional ethic culture. As important components of morality resource in national tradition of our country , commercial morality of pre-Qin period has a lot of rational facts ,which have very important theoretical value and reality significance to perfect and develop socialist market-oriented economy system and to promote the development of our modernization establishment and to push forward the development of our commerce . To the merchant enterprising and commerce worker, we can know and grasp the modern value of pre-Qin period commercial morality form the five aspects given in the following. advocate the thought of "loving one's country and helping the people"in the commercial practice ; observe the principle of "remembering moral thought at the sight of profit and supplementing and benefiting each other and honest and sincerity on the commercial practice "; develop new image of enterprise by honest and sincerity on trade and full promise in the commercial practice ; encourage style of dedicated professionalism and hardworking and frugality; treat the pattern of clan unified management .