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Chinese Documentary Internationalization

Posted on:2007-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:W J YaoFull Text:PDF
GTID:2155360182998422Subject:Radio and Television Arts
Abstract/Summary:PDF Full Text Request
With the development of satellite TV and direct-to-home TV technology, international commercial TV organizations have turned their attention to Chinese market, aiming at producing and exporting popular documentaries to the world. For the time being, some foreign documentary channels have adopted a new strategy---localism to attract Chinese audience. Therefore, their programs have oversea media and documentaries in the Chinese market, our national documentary production business are greatly impacted; on the one hand, Chinese way of living and thinking is being gradually influenced. What is more, our outlook on life and value are facing an unprecedented challenge, especially after China's entry into WTO.Standing before these crossings, a crucial question arises: which is the best way for documentaries with Chinese characteristics and improve the reliability of the documentaries? On the basis of these concerns, the author of this thesis put forward her own suggestions and recommendations.Thesis the main contents is as follows:A part is a basic theories research. Record a slice on TV documentary, intercultural communication cultural heritage the analysis definitions with basic content of the top of the foundation to two the relation carried on treatise, for practice research lay theories foundation.The second part, to the globalization background under of domestic, the international record slice the present condition carry on analysis, tallying up a China to record the advantage that a slice of oneself shortage and abroad record a slice, point out that participates the inevitable trend that the international competition is China to record a slice of development to strengthen actively.The third part, record the internationalization strategy of the slice to carry on an all-directions discussion and analysis to China, include the premise, foundation, path, backing, core...etc. each aspect of the internationalization, idea at for can investigate soon have Chinese special features of, full of result of the road of the internationalization provide a strategic apocalypse with draw lessons from, then push record slice in China to develop continuously strong.
Keywords/Search Tags:culture, communication, intercultural communication, TV documentary
PDF Full Text Request
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