| The brand is in the course of setting up and developing, the tacticsof the brand have important meaning to guiding the behavior of brands,and the vision form is that the brand transmits the main circulation wayin the course, the vision transmits the directness designed, lie in itsconnection with society and politics, economy and culture life, make itapproach the spirit and image of a brand of expressing even more than alot of other forms.The development that the vision is designed must be set up underthe specific objective condition, link up the relation among people andnature, people and people, people and thing better in the course ofdesigning, and compound the material demand and spiritual demand intothe whole, for establishing contribution of image of the brand. Thereforeshould fully consider and give the objective condition (include people,nature, culture, science and technology etc.) around with enough respectin content, form, material of the vision,etc., only respect and willcommunicate equally, will develop permanently, the result that the brandspreads will be realized.This text was transmitted from the brand and brand, such respectsas the vision is respected have done throughgoing and painstakingthinking, make every effort to pass analysis and research of the aboveseveral respects, how to establish a harmonious coordination relation forthe brand and objective environment better, establish the image, improvepeople's life quality better, thus establish a fine image for the brand. Thisthesis has characteristic of intellectual, systematicness, professional lines,is the article that administrator, designer and the masses of consumers ofthe offerings card probe into together.1.the brand transmits the summaryIn information age. It is that the brand perceives the action in orderto reach its re-set target of audience's colony through certain form thatthe brand is transmitted in fact. As a kind of specific vision symbol, theexpression of the brand vision language has already become bearing theweight of the body of image of the goods, corporate image, cultureimage. And become and create the famous-brand image. Improve theimportant means of the intangible assets.1.1 Concept and development of the brandPass to the above traditional brand concept and understandingnewly in recent years, can find out that the pluralism of the times anddevelopment of the modern science and technology have brought up aconcept " just does everything to do brands " , it seems that only thebrand gets the upper hand of the magic weapon, it is to determinestrength. Concept of brand follow in the train of development of thetimes heavy change very already, the traditional brand concept istraditional economic enterprises, but the brand can represent a cultureimage in the new concept, the characteristics of the times havedetermined too that the development of the brand in the future paysattention to the combination of the commerce and culture further, thetwo are interdynamic, promote each other.Functionality that 1.2 brands transmitPrinciple that 1.3 brands transmitIt is to turn the individual character of the brand into a image of abrand that enterprises carry on brands and transmit the purpose , in orderto realize this goal better, while carrying on brand conceptual design andimplementing, should follow the following principles :1.3.1 Principle given consideration to in an all-round wayPrinciple of regarding consumer as the centre on 1.3.2Practical principle on 1.3.3Ask the different innovative principle on 1.3.4Principle that two benefits give consideration to on 1.3.52. vision tactics that the brand transmitsThe brand transmits tactics , idea and behavior that the brand ispopularized promptly.Design the key element in vision tactics namely vision --Popularizestrategy in vision in figure, characters and color ,etc.. In order to explainat information age. Used in these basic important function played towardapproval of the image of the brand of key element that the brandtransmits.In the corporate image and brand overall strategy are popularized ,should understand the attribute and meaning of the brand first;Carry onthe effective design to the figure , characters , color, form one's ownunique brand image. Picture and text information transmitted for thebrand (Graphic message), from vision aesthetic, janitor speed and aboutsale to item at the influence power of consumer correctly of visual signal.In the design. Though structure and modelling that the vision transmitshave much value promoted, the difference of the like product is reducedday by day in the commodity market. Impel people to have to displaymore time from head to foot in the vision, this makes vision designedand ined-an important status.2.1 From attention tactics to memory valueAny designer and trade company all wish eagerly that their designis looked out by consumers, and produce and buy, finish their goodsprofit circulation. It is a piece of important tactics of its vision effect thatthe media arouses attention, through reflecting its effective informationon the vision, make consumers appeal from, then the cognition ofinformation of initial stage to have a positive meaning to buy toproduce .2.2 Individualized to the individualization of the vision languagefrom the brandThe individualization of the brand is the prerequisite that the branddiscern and consumption influence emerges effectively. As to consumer,the brand in actual life actually has distinct, unique distinction images,just because of this too, want to strengthen the competitiveness of thebrand, the designs of these individual character symbol systemsespecially design of the symbol system of the vision become quiteimportant.2.3 Introspection of the vision revelry backIn era of the brand, the prosperous vision means the vision thatoverflows to a certain extent too. We should review and revel thequestion of the back. Under different social form, historical background,influence of the environment and even social usage, religious belief,scientific and technological culture of region, people have differentconsumption demands too, so has put forward higher request to theexpression of the brand vision language.Chapter three Respect the meaning in the brand in visionThe brand must be set up under the specific objective conditionwhile popularizing one's own image, in order to set up the respect topeople, nature, culture, science and technology that here, only respectand will just communicate equally, will just develop permanently, thusbetter setting-up brand image, will promote the development of brand.Most popularization activity of brand to is it carry on to come throughvision, around service of consumer being to regard vision as one form isit go on to come, so the vision effect is playing a very important role inthe setting-up and development of the brand.Chapter four The brand in the three-dimensional form istransmitted and respected with the visionBrands expresses elements that should be respected a lot of, butalways come and can be divided into four following respects: Culture,environment, science and technology and mankind itself. We havealready analysed the relation between brand and people syntheticallyfrom looking at the consciousness, philosophy, management angle in theabove-mentioned chapters, but the development of the brand is in thethree-dimensional form, now analyse respectively about the culture,environment , three respects of science and technology4.1 " intergrowth " With " interdynamic "The life of the brand is tactics, idea and behavior that the brand ispopularized, in the vision of the brand, it prepares not facing everythingto be the in the future,altogether in life world is therefore for relationrespected each other to full of, it is to produce , launch , realize the worldglobality of brands and interdynamic relation to design.4.2 Respect and culture in visionThe information-intensive society requires the new value system,people's head , thought and infinite creativity are one big resource of theinformation-intensive society . The brand is transmitted, besides meetingthe requests, such as basic function and technology, etc., need to expressthe concept, reflect humane spirit more, it produces larger added valuetoo to design. Except that the enterprise oneself has culture, we shouldpay attention to respecting the culture of the objective world even more,this includes historical culture, national spirit, social usage and religiousbelief ,etc..4.2.1 Respect national spiritUnder the background of fact that the whole world turns into "global village " gradually, the increasing of the trans-corporation,according to different national spirit, difference of personality, people ofregion, is it respect to design and characteristic that show have nothingin common with each other too.4.2.2 Respect historyThe brand has one's own development history, this developmenthistory is development under the great environment too, world culturecrisis disappearing day by day in the face of cultural convergence andtraditional culture, respecting the tradition, it has an important subject allthe time to recommend traditional and modern combination.4.2.3 Respect the social usageEvery country has one's own peculiar social usage, the brandexpresses the attitude that must keep being respected to enterprises.4.2.4 Respect the religious belief4.3 vision is respected with the environmentThe popularization of the vision must be set up under the specificobjective condition, therefore coordinate only with the objectiveenvironment minister, with enough attention, establish harmonious equalrelation, could receive corresponding value. The environment is veryobvious to the influence that is designed, the characteristics, such as realenvironment, space-time when this kind of influence includes beingdesigned and is in,etc.;The recessiveness means the potential factorinfluenced to the strategic development of brand, factors such asenvironmental protection , sustainable development etc..4.4 Respect and science and technology in visionToday in information age, the mankind is going through revolutionin science and technology most mighty in scale since the dawn of humancivilization, the development which respects science and technology isthe development which respects the brand tooChapter five Respect the system in vision of the framework5.1 Respect behavior philosophy expressed to the brand in visionIt is a kind of philosophy too that the vision of the brand istransmitted, know the vision only from go up at all and respect the valueto the brand, we could see the meaning among them more deeply.5.1.1 From brand to vision From arranging him to hold himUse culture to make the forgiving, in order to forgive and break andarrange him. This is not only to the respect on the vision, more one is butalso the respect to other brandsThe 5.1.2 is from overlooking and looking up to look at with theline of sight parallel to the groundThis kind of method is a kind of communication looked at with theline of sight parallel to the ground. Put the enterprise and consumer onan equal footing, listen to consumers' feedback and need, crane one'sneck to look into the distance or inspire consumers' grade and cognitivetoo at the same time. So this kind of communication looked at with theline of sight parallel to the ground is that a kind of natural vision respectsthe way. It has expressed the identification with important position andfunction of another party of one party among them. Since it is mutual torespect, prove that the two still have relation of interdepending,influencing each other at the same time.5.1.3 Whole viewConsider designing the connection between each key element interms of whole. Small respect is the harmony in production cost, productstructure, design style,etc. of considering designer, consumer, user,products;Big respect is that the whole among people, society,environment, products is harmonious.5.2 And then the basic characteristic of the vision form ofconsumption era5.2.1IndividualizedAnd then consumption era is the economic era of aindividualization. So the respect demand for the individualized vision ofthe brand, can't regard as unimportant.5.2.2ExperiencingPeople are experiencing the vision, experience it in the course ofthe brand, respect and occupy the important position.5.2.3InterdynamicHave contacted the relation between consumer and brandinterdynamically more deeply, better helpful enterprises find out aboutconsumers' psychological characteristics, respect people's demand.5.2.4ArtistryA flag that has already become vision of brands and respected inthe advertisements of fashionable life and art and combination of themedia.5.3 Think deeply from thinking deeply in vision to experiencingThe new display form impels the consumer, products or brand tohappen interdynamically directly or indirectly, such mutual behaviorwill create the diversified marketing realms in the place for brand andexperience perceptually. These are experienced and the realms are all setup on the basis of the thing that the vision is respected. What is cardinalprinciple the most of this kind of respect so? Must consider thefollowing several points as the person who propagates brand:Should pay attention to the psychology and interdynamic of thebehavior between brand and consumer even more at first.Secondly melt alikly, the depth communicate to need to combineenvironment, incident and goal customer that the media releases in thespecific environment, need to give people the beautiful impression inform even more. And then represent " the ultra vision picture ".No matter by what kind of posture and form the setting-up of theimage of the brand it present, will not give up its final commercialpurpose --Stimulate and buy the desire, establish ideology of brands,guide the consumer behavior, obtain commercial profit. The work can'tbe silent that the vision is respected here.
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